Entrepreneurship with Powerweb / Edition 5

Entrepreneurship with Powerweb / Edition 5

by Robert D. Hisrich, Michael Peters, Michael P. Peters, Michael P. Peters
     
 

Entrepreneurship by Hisrich and Peters is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help… See more details below

Overview

Entrepreneurship by Hisrich and Peters is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.

Product Details

ISBN-13:
9780072536201
Publisher:
McGraw-Hill Companies, The
Publication date:
08/01/1901
Edition description:
Older Edition
Pages:
640
Product dimensions:
8.30(w) x 10.30(h) x 1.10(d)

Meet the Author

Table of Contents

PART 1-THE ENTREPRENEURIAL PERSPECTIVEChapter 1: The Nature and Importance of Entrepreneurs Opening Profile: Ted Turner Chapter 2: The Entrepreneurial and Intrapreneurial Mind Opening Profile: Ewing Marion Kauffman Chapter 3: The Individual Entrepreneur Opening Profile: Lillian Vernon Katz Chapter 4: International Entrepreneurship Opportunities Opening Profile: A. Malachi Mixon III CASES FOR PART I Case 1-a Rock and Roll Bilge Pump Case 1-b A. Monroe Lock and Security Systems Case 1-c Display Products Technology Limited Case 1-d Michael Flatley, Lord of the Dance? Case 1-e Heartware International Corporation PART II- CREATING AND STARTING THE VENTURE Chapter 5: Creativity and the Business Idea Opening Profile: Frederick W. Smith Chapter 6: Legal Issues for the Entrepreneur Opening Profile: Daniel Schreiber Chapter 7: The Business Plan Opening Profile: Martha Stewart Chapter 8: The Marketing Plan Opening Profile: Michael S. Dell Chapter 9: The Financial Plan (and more...)

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >