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Entreprenuership: Successfully Launching New Ventures and OneKey CourseCompass / Edition 1
     

Entreprenuership: Successfully Launching New Ventures and OneKey CourseCompass / Edition 1

by Bruce R. Barringer
 

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ISBN-10: 013169569X

ISBN-13: 2900131695695

Pub. Date: 04/28/2005

Publisher: Prentice Hall

This lively book, containing many real-life examples, makes a thoughtful, practical guide to the process of launching new ventures. It begins by introducing a model of the entrepreneurial process, and follows the model throughout the book. Emphasis is placed on the beginnings of the entrepreneurial process – particularly opportunity recognition and

Overview

This lively book, containing many real-life examples, makes a thoughtful, practical guide to the process of launching new ventures. It begins by introducing a model of the entrepreneurial process, and follows the model throughout the book. Emphasis is placed on the beginnings of the entrepreneurial process – particularly opportunity recognition and feasibility analysis.

A four part organization makes the journey toward understanding the entrepreneur process both enjoyable and productive. The four parts, which collectively contain 15 chapters, are: The Decision to Become an Entrepreneur, Developing Successful Business Ideas, Moving From an Idea to an Entrepreneurial Firm, and Managing and Growing an Entrepreneurial Firm.

For venture capitalists, investor groups, or business incubators (for-profit and not-for-profit) to distribute to their client companies; and of particular help to technology companies.

Product Details

ISBN-13:
2900131695695
Publisher:
Prentice Hall
Publication date:
04/28/2005
Edition description:
Older Edition
Pages:
504

Table of Contents

I . DECISION TO BECOME AN ENTREPRENEUR

1. Introduction to Entrepreneurship

II. DEVELOPING SUCCESSFUL BUSINESS IDEAS

2. Recognizing Opportunities and Generating Ideas

3. Feasibility Analysis

4. Industry and Competitor Analysis

5. Developing an Effective Business Model

III. MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM

6. Building a New Venture Team

7. Assessing a New Venture’s Financial Strength and Viability

8. Preparing the Proper Ethical and Legal Foundation

9. Writing a Business Plan

10. Getting Financing or Funding

IV. MANAGING AND GROWING AN ENTREPRENEURIAL FIRM

11. Unique Marketing Issues

12. The Importance of Intellectual Property

13. Preparing for and Evaluating the Challenges of Growth

14. Strategies for Firm Growth

15. Franchising

Glossary

Name Index

Subject Index

Company Index

Photo Credits

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