Environmentalism and the Mass Media: The North/South Divide

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Overview

The mass media in different countries reflects dominant concerns of contemporary societies. Ideas of 'environmentalism' are often broad and imprecise, holding neither meaning nor currency.
Environmentalism and Mass Media sheds new light on the diverse ideas of 'environmentalism', the way environmental ideas circulate, and public reaction to environmental concerns conveyed by the media. Drawing on unique interviews with journalists, media pictures, and public opinion surveys in both UK and India, the authors outline the differing cultural, religious and political contexts against which 'world views' form present a fascinating picture between North and South.
Mass media and communication technology is in danger of locking Northern countries into a ghetto of environmental self-deception, thereby perpetuating poverty in the South. The South's goal remains the attainment of development; the North sees 'environmental' problems occuring 'elsewhere' - in Eastern Europe and developing countries. Whether or not 'environmentalism' becomes a universal cause depends on how and to what extent such sharply contrasting world views can converge.
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Editorial Reviews

Booknews
Sheds light on conceptions of environmentalism, on how environmental ideas circulate, and on public reaction to environmental concerns conveyed by the media, drawing on interviews with journalists, media content, and public opinion surveys in the UK and India. Explores the differing cultural, religious, and political contexts against which world views form a contrast between North and South. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

Meet the Author

Graham Chapman is Professor of Geography, lancaster University; Keval Kumar is a Reader in the Department of Communication and Journalism, University of Poona, India; Caroline Fraser is an Independent Media Consultant and Broadcast News Editor, Lyons, France; Ivor Gaber is Professor of Communications, Goldsmith College, London.
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Table of Contents

List of maps
List of figures
List of tables
The authors and the project
Acknowledgements
Foreword
List of abbreviations
1 The cultural context 1
2 The environmental context 27
3 The view from the newsrooms of the UK and international agencies 36
4 The view from the newsrooms of India 54
5 The messages through the media: the content analysis of media output on the environment in India and the UK 89
6 Decoding the images: interpretations of environmental documentaries by British and Indian audiences 160
7 Public understanding of the environment in India and the UK 212
8 Conclusions: Which worlds are talking? 275
App. I Coder's Handbook 289
App. II The dictionary to aggregate from B[superscript 1] to B[superscript 2] 301
App. III Monitoring of broadcasts 311
App. IV Public opinion in India: questionnaire 320
Index 323
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