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Although much scholarly and critical attention has been paid to the relationship between rhetoric and environmental issues, media and environmental issues, and politics and environmental issues, no book has yet focused on the relationship between popular culture and environmental issues. This collection of essays provides a rigorous and multifaceted rhetorical and critical perspective on the ways in which the language and imagery of nature is incorporated strategically into various popular culture texts—ranging from greeting cards to advertisements to supermarket tabloids. As a distinguished group of scholars reveals, our notions about the environment and environmentalism are both reflected in and shaped by our popular culture in fascinating ways never previously examined in an academic context.
The consumptive vision of nature presented in these texts represents a wholly American view, one promoting leisure and comfort, and nature as the place to experience them. This good life attitude toward the environment often serves to commodify it, to render it little more than space in which to pursue conventional notions of the American dream. As such, the volume represents a bold and striking vision both of popular culture and of popular notions of an environment that can be either protected or just simply consumed.
|1||Introduction: A Rationale for Studying Environmental Rhetoric and Popular Culture||1|
|2||When Hallmark Calls Upon Nature: Images of Nature in Greeting Cards||13|
|3||Monopoly the National Parks Edition: Reading Neo-Liberal Simulacra||31|
|4||Cultivating the Agrarian Myth in Hollywood Films||45|
|5||Prime-Time Subversion: The Environmental Rhetoric of The Simpsons||63|
|6||Purification through Simplification: Nature, the Good Life, and Consumer Culture||81|
|7||An Analysis of the "Tree-Hugger" Label||95|
|8||From Loch Ness Monsters to Global Warming: Framing Environmental Risk in a Supermarket Tabloid||111|
|9||A Faint Green Sell: Advertising and the Natural World||141|
|10||Environment as Consumer Icon in Advertising Fantasy||161|
|11||Living Above it All: The Liminal Fantasy of Sport Utility Vehicle Advertisements||175|
|About the Editors and Contributors||201|