Enviropop: Studies in Environmental Rhetoric and Popular Culture / Edition 1

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Overview

Although much scholarly and critical attention has been paid to the relationship between rhetoric and environmental issues, media and environmental issues, and politics and environmental issues, no book has yet focused on the relationship between popular culture and environmental issues. This collection of essays provides a rigorous and multifaceted rhetorical and critical perspective on the ways in which the language and imagery of nature is incorporated strategically into various popular culture texts—ranging from greeting cards to advertisements to supermarket tabloids. As a distinguished group of scholars reveals, our notions about the environment and environmentalism are both reflected in and shaped by our popular culture in fascinating ways never previously examined in an academic context.

The consumptive vision of nature presented in these texts represents a wholly American view, one promoting leisure and comfort, and nature as the place to experience them. This good life attitude toward the environment often serves to commodify it, to render it little more than space in which to pursue conventional notions of the American dream. As such, the volume represents a bold and striking vision both of popular culture and of popular notions of an environment that can be either protected or just simply consumed.

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Product Details

  • ISBN-13: 9780275969288
  • Publisher: Greenwood Publishing Group, Incorporated
  • Publication date: 9/30/2002
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 248
  • Product dimensions: 6.10 (w) x 9.10 (h) x 0.80 (d)

Meet the Author

MARK MEISTER is an Assistant Professor in the Department of Communication at North Dakota State University.

PHYLLIS M. JAPP is an Associate Professor in the Department of Communications at the University of Nebraska, Lincoln.

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Table of Contents

1 Introduction: A Rationale for Studying Environmental Rhetoric and Popular Culture 1
2 When Hallmark Calls Upon Nature: Images of Nature in Greeting Cards 13
3 Monopoly the National Parks Edition: Reading Neo-Liberal Simulacra 31
4 Cultivating the Agrarian Myth in Hollywood Films 45
5 Prime-Time Subversion: The Environmental Rhetoric of The Simpsons 63
6 Purification through Simplification: Nature, the Good Life, and Consumer Culture 81
7 An Analysis of the "Tree-Hugger" Label 95
8 From Loch Ness Monsters to Global Warming: Framing Environmental Risk in a Supermarket Tabloid 111
9 A Faint Green Sell: Advertising and the Natural World 141
10 Environment as Consumer Icon in Advertising Fantasy 161
11 Living Above it All: The Liminal Fantasy of Sport Utility Vehicle Advertisements 175
Index 197
About the Editors and Contributors 201
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