Envision: Writing and Researching Arguments / Edition 3

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A concise and practical guide, Envision teaches core skills in analysis, argument, and research, using both contemporary examples to capture student interest and key principles from classical rhetoric.

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Product Details

Meet the Author

Christine Alfano has been a lecturer in the Program in Writing and Rhetoric since 1998. She holds a BA from Brown University and PhD from Stanford and specializes in digital rhetoric. In her recent PWR courses, “The Rhetoric of Gaming,” “Networked Rhetoric,” "Technologies of iDentity" and "Cultural Interfaces," Christine challenges students to explore how writing in different technological modes (from traditional Microsoft Word documents, to blogs, threaded discussions, social network profiles, video blogs and wikis) transforms the modern practice of communication and how we represent ourselves online and off. In addition, Christine is the technology specialist for the Cross-Cultural Rhetoric Project, a project that allows Stanford PWR students to engage in intercultural collaboration with students from other universities around the world using video conferencing and other modes of communication technologies.

Dr. Alyssa J. O'Brien is a Lecturer in the Program and Writing and Rhetoric at Stanford University, where she directs the Cross-Cultural Rhetoric initiative and publishes scholarship and textbooks on visual rhetoric, writing pedagogy, and global learning. She has been an invited speaker in Asia and Europe on subjects such as global learning, communication for leadership, visual rhetoric, and “mapping a change in writing.” In 2006, Alyssa won the Phi Beta Kappa Outstanding Teaching Award, and what she enjoys most is helping people discover their voices in writing of all kinds. Her current first- and second-year writing courses focus on visual rhetoric, cross-cultural rhetoric, globalization, and communication for leadership. Before coming to Stanford in 2001, she taught composition, creative writing, literature, and business writing at Cornell University, the Eastman School of Music, and the University of Rochester.

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Table of Contents

Part I Analysis And Argument

Chapter 1 Analyzing Texts and Writing Thesis Statements

Understanding Texts Rhetorically

Strategies for Analyzing Rhetorical Texts

Understanding Visual Rhetoric

Understanding Written Rhetoric

Reading: Heidi Przybyla, “Gifford Shooting in Arizona May Cool U.S. Political Rhetoric, Hurt Palin”

Writing Across Diverse Media

Analyzing Published Writing

Reading: Karl Rove, “After Four Bleak Obama Years, an Opportunity”

Brainstorming Parts of an Essay

Developing a Thesis Statement

Analyzing Student Writing

Student Writing: Sophie Shank, “Better Watch Out: “Monsanto Claus” is Coming to Town”

The Writer’s Process

Writing Assignments

Chapter 2 Understanding Strategies of Persuasion

Identifying Strategies of Argumentation

Reading: Ian Bogost, “Persuasive Games”

Understanding the Rhetorical Appeals

Appeals to Emotion: Pathos

Appeals to Reason: Logos

Appeals to Character and Authority: Ethos

Considering Context and Value: Kairos and Doxa

Reading an Ad Analysis

Reading: David Zweig, “What Everyone is Missing about the Lauded New Dove Ad Campaign”

The Writer’s Process

Writing Assignments

Chapter 3 Composing Arguments

Understanding the Canons of Rhetoric

Invention in Argument

Arrangement in Argument

Using Classical Strategies of Arrangement

Using Toulmin to Arrange or Analyze an Argument

Considering Rogerian Arguments

Style in Argument

Constructing Your Persona

Choosing a Rhetorical Stance

Writing with Style: Titles, Introductions, and Conclusions

Writing a Position Paper 1

Student Writing: Lindsay Funk, “Rand Paul Asks Does Foreign Aid Make Us Safer? Yes, It Does”

Writing a Position Paper that Considers Multiple Arguments

Reading: Richard B. Woodward, “One 9/11 Picture, Thousands of Words: Rorschach of Meanings”

The Writer’s Process

Writing Assignments

Part II Research Arguments

Chapter 4 Planning and Proposing Research Arguments

Asking Research Questions

Constructing a Research Log

Generating Topics and Research Questions

Narrowing Your Topic

Brainstorming Topics Visually

Writing About Your Research Plans

The Research Freewrite

Student Writing: Bries Deerrose, Research Freewrite

Drafting the Research Hypothesis

Drafting a Research Proposal

Student Writing: Molly Fehr, “Inspiring Nazi Germany: How Hitler Rose to Power through the Use of Propaganda and Rousing Rhetoric”

The Writer’s Process

Writing Assignments

Chapter 5 Finding and Evaluating Research Sources

Visualizing Research

Developing Search Terms

Understanding Primary and Secondary Sources

Finding Primary Sources

Searching for Secondary Sources

Evaluating Your Sources

Using Field Research

Conducting Interviews

Developing a Survey

Other Models of Fieldwork

Evaluating Field Research Sources

Creating a Dialogue with Your Sources

Student Writing: Amanda Johnson, “Dialogue of Sources” (excerpt)

Writing an Annotated Bibliography

The Writer’s Process

Writing Assignments

Chapter 6 Organizing and Writing Research Arguments

Organizing Your Draft in Visual Form

Learning Outline Strategies

Outlines with Argumentative Subheads

Student Writing: Dexian Cai, “Research Paper—Outline”


Spotlight on Your Argument

Analyzing a Published Argument

Reading: Bret Schulte, “Saying It in Cinema”

Integrating Research Sources

Selecting Summary

Picking Paraphrase

Using Direct Quotations

Working with Quotations in Your Writing

Documentation During Integration

Drafting Your Research Argument

Keeping Your Passion

Analyzing a Student’s Draft of a Research-Based Essay

Student Writing: Wan Jin Park, “Environmental Leadership: How Al Gore Illuminated an Overlooked Crisis”

Revising Your Draft


Collaboration Through Peer Feedback

Analyzing a Student’s Revision of a Research-Based Essay

Student Writing: Wan Jin Park, “Balancing the Soft and the Passionate Rhetorician: Gore’s Dynamic Rhetoric in His Environmental Leadership”

The Writer’s Process

Writing Assignments

Chapter 7 Avoiding Plagiarism and Documenting Sources

Understanding Intellectual Property and Plagiarism

Avoiding Unintentional Plagiarism

Working with Images and Multimedia as Sources

Understanding Documentation Style

In-text Citations: Documentation as Cross-Referencing

Using Notes for Documentation

Producing a Works Cited List in MLA

Documentation for Print and Online Text-Based Sources

Documentation for Visual, Audio, and Multimedia Sources

Student Paper in MLA Style

Student Writing: Stephanie Parker, “Soompi and the “Honorary Asian”: Shifting Identities in the Digital Age” (excerpt)

The Writer’s Process

Writing Assignments

Part III Design And Delivery

Chapter 8 Designing Arguments

Understanding Document Design and Decorum

Understanding Academic Writing Conventions

Integrating Images in Academic Writing

Design of Academic Papers

Student Writing: Zachary Templeton, “Video Games: A Viable and Accessible Treatment Option for Depression” (excerpt)

Tools of Design for Academic Audiences

Writing an Abstract

Constructing Your Bio

Student Writing: Molly Cunningham, Bio

Formatting Writing for Audience and Purpose

Reading: London Greenpeace: “Press Release: What’s Wrong with the Body Shop?”

Designing Arguments in Popular Formats

Crafting an Op-Ad

Student Writing: Carrie Tsosie, “Alternative Energy for Whom?”

Producing a Photo Essay

Student Writing: Conor Henrikson, “Art on Campus”

Composing in Newsletter or Magazine Format

Student Writing: Miranda Smith, “Charities Taking Action Against Hunger”

Composing a Website

The Writer’s Process

Writing Assignments

Chapter 9 Delivering Presentations

Understanding the Branches of Oratory

Branches of Oratory

Audience, Purpose, and Persona

Transforming Research Writing into a Presentation




Writing and Designing a Presentation

Student Writing: Nicholas Spears, “Script for a Proposal Presentation”

Strategies of Presentation Design

Writing for Poster Sessions

Writing for Multimedia Presentations

Working with Slideshows

Beyond the Slideshow

Choosing Methods of Memory and Delivery

Harnessing Memory for Live Performances

Mastering Delivery for Live Performances

Practicing Your Presentation

Anticipating Problems and the Question-and-Answer Session

Documenting Your Presentation

The Writer’s Process

Writing Assignments

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