Envision In Depth: Reading, Writing, and Researching Arguments / Edition 2

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Envision in Depth: Reading, Writing, and Researching Arguments 2/e, is a combined rhetoric and reader intended for composition courses focusing on argumentation and research-based writing. Taking contemporary culture as its central theme and context, Envision in Depth is concerned with the fundamentals of analyzing and writing powerful, effective arguments. Students using Envision in Depth will learn how to analyze and compose arguments, design and conduct research projects, and produce persuasive visual and oral presentations in response to over 100 contemporary arguments in a wide range of verbal and visual genres.
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Product Details

  • ISBN-13: 9780205758463
  • Publisher: Longman
  • Publication date: 11/11/2010
  • Edition description: Older Edition
  • Edition number: 2
  • Pages: 624
  • Product dimensions: 7.30 (w) x 9.00 (h) x 0.90 (d)

Meet the Author

Christine Alfano has been a lecturer in the Program in Writing and Rhetoric since 1998. She holds a BA from Brown University and PhD from Stanford and specializes in digital rhetoric. In her recent PWR courses, “The Rhetoric of Gaming,” “Networked Rhetoric,” "Technologies of iDentity" and "Cultural Interfaces," Christine challenges students to explore how writing in different technological modes (from traditional Microsoft Word documents, to blogs, threaded discussions, social network profiles, video blogs and wikis) transforms the modern practice of communication and how we represent ourselves online and off. In addition, Christine is the technology specialist for the Cross-Cultural Rhetoric Project, a project that allows Stanford PWR students to engage in intercultural collaboration with students from other universities around the world using video conferencing and other modes of communication technologies.

Dr. Alyssa J. O'Brien is a Lecturer in the Program and Writing and Rhetoric at Stanford University, where she directs the Cross-Cultural Rhetoric initiative and publishes scholarship and textbooks on visual rhetoric, writing pedagogy, and global learning. She has been an invited speaker in Asia and Europe on subjects such as global learning, communication for leadership, visual rhetoric, and “mapping a change in writing.” In 2006, Alyssa won the Phi Beta Kappa Outstanding Teaching Award, and what she enjoys most is helping people discover their voices in writing of all kinds. Her current first- and second-year writing courses focus on visual rhetoric, cross-cultural rhetoric, globalization, and communication for leadership. Before coming to Stanford in 2001, she taught composition, creative writing, literature, and business writing at Cornell University, the Eastman School of Music, and the University of Rochester.

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Table of Contents


1. Analyzing Texts

Understanding Texts Rhetorically

Understanding Rhetoric

Understanding Visual Rhetoric

Strategies for Analyzing Texts Rhetorically

Analyzing a Comic Strip

Analyzing Editorial Cartoons

Reading: Doug Marlette, “I Was a Tool of Satan”

Writing a Rhetorical Analysis

Practicing Rhetorical Analysis

Developing a Thesis Statement

Analyzing a Student’s Writing Sample

Student Writing: Cyana Chilton, Drugs to Death in a Political Cartoon: An Oversimpliication?

Referring to Images in Your Writing

The Writer's Process: Turning to Texts of Your Choice

Prewriting Using the Envision Website

Prewriting Checklist

Writing Projects

2. Understanding Strategies of Persuasion

Analyzing Ads as Arguments

Reading: Seth Stevenson, “You and Your Shadow: The iPod ads are mesmerizing, but does your iPod think it’s better than you?”

Understanding the Rhetorical Appeals

Appeals to Reason: Logos

Logical Fallacies

Appeals to Emotion: Pathos

Exaggerated Uses of Pathos

Appeals to Character and Authority: Ethos

Misuses of Ethos

Considering Context: Kairos

The Writer's Process: Using Strategies of Persuasion in Your Own Writing

Prewriting Using the Envision Website

Prewriting Checklist

Writing Projects

3. Composing Arguments

Understanding the Canons of Rhetoric

Invention in Argument

Arrangement in Argument

Style in Argument

Constructing Persona

Choosing a Rhetorical Stance

Titles, Introductions, and Conclusions

Crafting a Position Paper

Student Writing: Angela Rastegar, Academic Position Paper

Writing Multiple Sides of an Argument

Writing a Synthesis Paper

Reading : Nora Ephron, “The Boston Photographs”

The Writer's Process: Constructing Your Own Argument

Prewriting Using the Envision Website

Prewriting Checklist

Writing Projects


4. Planning and Proposing Research Arguments

Asking Research Questions

Generating Research Questions

Bringing Your Topic into Focus

Brainstorming Topics Visually

Narrowing Your Topic

Planning Your Research through Writing

Freewriting about Your Research Topic

Student Writing: Bries Deerrose, Research Freewrite

Drafting the Research Hypothesis

Drafting a Research Proposal

Student Writing: Susan Zhang, “Little Photoshop of Horrors,” Tommy Tsai, Working Hypothesis, Final Reflection Letter

Best Research Practices

The Writer's Process: Planning Your Own Research Project

Prewriting Using the Envision Website

Prewriting Checklist

Writing Projects

5. Finding and Evaluating Research Sources

Visualizing Research

Developing Search Terms

Narrowing Your Search

Primary and Secondary Sources

Finding Primary Sources

Searching for Secondary Sources

Keeping a Research Log

Evaluating Your Sources

Evaluating Websites

Evaluating Library and Database Sources

Student Writing: Sean Bruich, Field Research Inquiry Letter

Evaluating Field Research and Statistics

Evaluating Field Research Sources

Creating a Dialogue with Your Sources

Student Writing: Amanda Johnson, Dialogue of Sources

Writing an Annotated Bibliography

The Writer's Process: Finding, Evaluating, and Recording Your Own Sources

Prewriting with the Envision Website

Prewriting Checklist

Writing Projects

6. Organizing and Writing Research Arguments

Organizing Your Draft in Visual Form

Learning Outline Strategies

Outlines with Subheads and Transitions

Student Writing: Dexian Cai, Outline

Spotlight on Your Argument

Integrating Research Sources

Choosing Summary and Paraphrase

Using Direct Quotations

Integrating, Not Inserting, Quotations

Documentation during Integration

Drafting Your Research Argument

Keeping Your Passion

Collaboration through Peer Review

Student Writring: Sunthar Premakumar, Bollywood Sing-Along (draft)

Revising Your Draft


Student Writing: Sunthar Premakumar, Bollywood Sing-Along (revised excerpt)

The Writer's Process: Drafting and Revising Your Own Research Argument

Prewriting with the Envision Website

Prewriting Checklist

Writing Projects

7. Avoiding Plagiarism and Documenting Sources

Rhetorical Imitation and Intellectual Property: Understanding Plagiarism

Avoiding Unintentional Plagiarism

Citing Sources for Downloaded Images and Multimedia

Understanding Documentation Style

In-text Citations: Documentation as Cross-Referencing

Using Notes for Documentation

MLA-Style Works Cited Lists

Documentation for Print and Online Sources

Documentation for Visual, Audio, and Multimedia Sources

Student Paper in MLA Style: Tanner Gardner, Show Me the Money: The Globalization of the NBA

The Writer's Process: Reviewing Your Own Writing

Prewriting with the Envision Website

Writing Projects


8. Designing Arguments

Understanding Document Design and Decorum

Understanding Academic Writing Conventions

Integrating Images in Academic Writing

Design of Academic Papers

Student Writing: Allison Woo, “Slaying the Dragon” (excerpt)

Tools of Design for Academic Audiences

Composing an Abstract

Shaping Your Bio

Combining Visual and Verbal Design Elements

Student Writing: Ashley Mullen, Newsletter

Designing Arguments for Public Audiences

Student Writing: Chris Couvelier and Gene Ma, Newsletter and Website

Formatting Writing for Audiences

Reading: What’s Wrong with the Body Shop?

Designing Visual Arguments

Crafting an Op-Ad

Student Writing: Carrie Tsosie, “Alternative Energy for Whom?”

Producing a Photo Essay

Student Writing: Ye Yuan, “Looking through the Lens”

Composing a Website

Student Writing: Sarah Douglas, Website

Making a Multimedia Montage

Student Writing: Yang Shi, Photo Montage

The Writer's Process: Designing Your Own Arguments

Prewriting with the Envision Website

Prewriting Checklist

Writing Projects

9. Delivering Presentations

Understanding the Branches of Oratory

Audience, Purpose, and Persona

Transforming Research into a Presentation



Student Writing: Tommy Tsai, Presentation Outline


Transformation into Action

Student Writing: Susan Zhang, Presentation

Considering Strategies of Design

Using Visuals Rhetorically

Writing for Poster Sessions

Student Writing: Tanja Haj-Hassan, Carlos Ortiz, and Jonathan Hwang, Research Posters

Writing for PowerPoint or Slide-based Presentations

Student Writing: Natalie Farrell, Slides

Possibilities for PowerPoint

Student Writing: Tracy Hadnott, Sarah Trube, Morgan Springer, Kavi Vyas, Presentations

Choosing Methods of Delivery

Embodied Rhetoric

Practicing Your Presentation

Anticipating Problems and the Question-and-Answer Session

Documenting Your Presentation

The Writer's Process: Creating Your Own Presentation

Prewriting with the Envision Website

Prewriting Checklist

Writing Projects



You Are What You Eat

Kate Murphy, “First Camera, Then Fork”

Facebook: Documenting What We Eat (photographs)

Jeffrey Kluger, “How America’s Children Packed on the Pound”

Michelle Obama, Remarks Prepared for the Let’s Move Launch, 2/9/2010

United States Department of Agriculture Food Pyramids

Michael Pollan, “When a Crop Becomes King”

Corn Refiners Association ad campaign: “Changing the Conversation about High Fructose Corn Syrup”

John Cloud, “Eating Better then Organic”

Peter Menzel and Faith d’Aluisio, photographs from Hungry Planet

“Can Biotech Food Cure World Hunger?” A Room for Debate from the New York Times

Greening Culture

Al Gore, images from An Inconvenient Truth

Bjorn Lomborg, “Inconvenient Truths for Al Gore”

Elizabeth Kolbert, “Can American Go Green?”

American Public Transportation Association ad campaign: “Go Green. Go Public”

Toyota Prius ad campaign

Terrachoice Environmental Marketing, “The Seven Sins of Greenwashing”

Alex Steffen, “On Earth Day”

British Petroleum ad campaign: “Beyond Petroleum”

Geoffrey Johnson, “Marking Earth Day Inc.”

Jared Diamond, “Will Big Business Save the Earth?”

Al Gore, Nobel Peace Prize Lecture, 12/10/2007

Mark Jacobson and Mark A. DeIucchi, “A Path to Sustainable Energy by 2030”

11. CULTURE 2.0

Social Lives and Social Media

Pew Research Center, Summary of Findings: Social Media and Young Adults

danah boyd, “Social Network Site Taste Test: MySpace or Facebook?

Clive Thompson, “I’m So Digitally Close to You”

“MySpace Outage Leaves Millions Friendless” from The Onion

Steven Johnson, “How Twitter Will Change the Way We Live”

Art Silverblatt, “Twitter as Newspeak”

Randall Munroe, “XKCD Seismic Waves” (cartoon)

Evgeny Morozov, “From slactivism to activism” (blog post)

Mir Hossein Mousavi, Twitter messages from Iran, June 2009

Virtual Worlds and Gaming Life

Mark Stephen Meadows, from I, Avatar

Robbie Cooper, from Alter Ego: Avatars and Their Creators (photographs and text)

Ads from Game Informer

Sheri Graner Ray, “But What If the Player Is Female?”

Zoe Flower, “Getting the Girl: The Myths, Misconceptions, and Misdemeanors of Females in Games”

Gerard Jones, “Shooters” from Killing Monsters

Daniel Terdiman, “Playing Games with a Conscience”

Screenshots from Ayiti: The Cost of Life, Homeland Guatanamos, and Energyville

Who Owns Popular Culture?

Keith Aoki, James Boyle, and Jennifer Jenkins, from Bound by Law (graphic novel)

Michael Eisner, Address before Members of the United States Congress

Bret Dawson, “The Privatization of Our Culture”

Movie poster: Revelations

Lawrence Lessig, “Remixed Media” from Remix: Making Art and Commerce Thrive in the Hybrid Economy

Laura Miller, “Plagiarism: The Next Generation”

DJ Danger Mouse, The Grey Album (album cover) and Pride and Prejudice and Zombies (book cover)

Bill Werde, “Hijacking Harry Potter, Quidditch Broom and All”


Imagining the Ideal Body

Susie Orbach, “Fat Is an Advertising Issue”

John Riviello, “What If Barbie Was an Actual Person?” (images)

Mim Udovitch, “A Secret Society of the Starving”

National Eating Disorders Association 2004 Get Real ad campaign

Susan McClelland, “Distorted Images: Western Cultures Are Exporting Their Dangerous Obsession with Thinness”

Charles Atlas ad

Harrison G. Pope, Jr., Robert Olivardia, Amanda Gruber, and John Borowieki, “Evolving Ideals of Male Body Image as Seen through Action Toys”

Kim Franke-Folstad, “G.I. Joe’s Biceps Are Not a Big Deal”

Fashion Statements

Pamela Abbott and Francesca Sapsford, “Clothing the Young Female Body”

“Dress for Success” (images)

Rob Dobi, “Emo for Girls,” “Emo for Boys” (images and text)

Ruth La Ferla, “Wearing Their Beliefs on Their Chests”

“Mary Is My Homegirl” T-shirt

Paul Mitchell, “Faith and Fashion: The Power of T-shirt Evangelism

Marjan Satrapi, “The Veil” from Persepolis: The Story of a Childhood (graphic novel)

Shirin Neshat, “Women of Allah: Rebellious Silence” (photograph)

bell hooks, “Straightening Our Hair”

Chris Rainer, “Tattoos, Piercings, and Body Markings” (photographs and text)

Josie Appleton, “The Body Piercing Project”


Engineering a Better Athlete

Bigger, Stronger, Faster (movie posters and text)

Steroids and Baseball (cartoons)

Steven Shapin, “Clean Up Hitters: The Steroid Wars and the Nature of What’s Natural”

Mike Sokolove, “Drug in Sport: The Shape to Come”

Margaret Munro, “Dressing for Success at the Olympics: Is It ‘Doping on a Hanger’ or Is It Just a Swimsuit?”

Speedo LZR Racer ad

Kieron Murphy, “Engineering a Better Olympic Athlete”

Andrew Tilin, “Ready, Set, Mutate!”

Playing Against Stereotypes

Carlos Serrao, “Anything You Can Do” (photograph)

Thad Mumford, “The New Minstrel Show: Black Vaudeville with Statistics”

Todd Boyd, “Doin’ Me” from Young, Black, Rich, and Famous

Ellis Cashmore, “Tiger Woods and the New Racial Order”

Dave Zirin, “Say It Ain’t So, Big Leagues”

Sports Illustrated covers: Anna Kournikova and Serena Williams

The Media Education Foundation, “Playing Unfair” (transcript)

Shannon Ryan, “Banking on Beauty”

WNBA “Expect Great” ad campaign (image and transcript)


Snapshots of the Ordinary

Lenore Skenazy, “Don’t Smile for the Camera”

Michael Williams, Richard Cahan, and Nicholas Osborn, “Who We Were: A Snapshot History of America”

Patrick Cox, “America 24/7: A Family Photograph Album” (text and photographs)

Philippe Kahn, “Photography Changes the Way We Communicate”:

David Pogue, “Photo Sharing Even the Folks Can Handle”

Michael Strangelove, “There Is No Shame in Watching YouTube”

Images of Crisis

Daniel Okrent, “The Public Editor: No Picture Tells the Truth—the Best Do Better than That”

Bruce Jackson, “Letters to the Public Editor: Some Words about Those Pictures”

James Nachtwey, “Haiti: Out of the Ruins” (photo essay)

Charles Porter, “Tragedy in Oklahoma”

Joe Strupp, “The Photo Felt Around the World”

Mark Glaser, “Did London Bombings Turn Citizen Journalists into Citizen Paparazzi?” (text and photographs)

“Citizen Journalist Sets the World a Twitter after Denver Plane Crash”

“War, Live” (interview transcript)

David Leeson, “Photographs and Stories” (text and photographs)

Newshour Extra with Jim Lehrer, “Pros and Cons of Embedded Journalism”



Alex Webb, “Life on the Border” (photographs)

Hilary Hylton, “Calls to Shut U.S.-Mexico Border Grow in Flu Scare”

Teresa Hayter, “The New Common Sense”

Cynthia Gorney, “Mexico’s Other Border” (text and photographs)

Ted Robbins, “’America’s Toughest Sheriff’ Takes on Immigration” (interview transcript)

James Nachtwey, “Caught Crossing” (photo essay)

Michel Martin, “With Immigration, Racism Knows No Borders”

Thomas L. Friedman, “America’s Real Dream Team”

Stephen Steinlight, “Thomas L. Friedman: For of Open-Borders and ‘Comprehensive Immigration Reform’?”

Lexington, “The Hub Nation”

Ezra Klein, “Nativism Doesn’t Appear To Be on Much of a Rise” (blog post)

Frank James, “Phoenix (Los) Suns Wade into Immigration Fight” (blog post)


Mark Rice-Oxley, “In 2000 Years, Will the World Remember Disney or Plato?”

Qui Jianghong, “KFC and McDonald’s: A Model of Blended Culture”

Joseph Davicsin and Jerome Sklarsky, “The Daily Targum: Two Opinions on McDonaldization”

Interview with George Ritzer

Paul Feine, “McBastards: McDonald’s and Globalization”

Randy James, “A Brief History of McDonald’s Abroad”

Stephanie Clifford, “Burnishing a Brand by Selecting an ‘Idol’”

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