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Flexible three-part organization. Instructors who want to focus on argument and rhetorical analysis can emphasize Part 1. Those who want more intensive work in research and source-based writing will focus on Part 2. For innovative courses that include visual design, oral presentation, and multimedia writing projects, Part 3 offers the most fully developed textbook coverage available in a brief rhetoric.
Note: "Writing Projects" and "For Added Challenge" sections appear at the end of each chapter.
I. EXPLORATION: ANALYSIS AND ARGUMENT.
1. Introducing Visual Rhetoric.
Understanding Visual Rhetoric.
Thinking about the Visual.
Thinking about Rhetoric.
Writing about and With Visual Rhetoric.
Analyzing Images Rhetorically.
Visual Rhetoric as Types of Persuasion.
The Visual-Verbal Connection.
Writing an Analysis of Visual Rhetoric.
Practicing the Art of Rhetoric.
2. Understanding the Strategies of Persuasion.
Examining Rhetorical Strategies.
Thinking Critically about Argumentation.
Understanding the Rhetorical Appeals of Logos, Pathos, and Ethos.
Considering the Context of Time and Place.
Putting Persuasion into Practice.
3. Analyzing Perspectives in Argument.
Perspective and Point of View.
Developing an Argumentative Thesis.
Your Angle on the Argument.
Student Writing: Position Papers, Angela Ragestar.
Exploring Multiple Sides of an Argument.
Student Writing: Multiple Sides Project (excerpt), Alisha Ali.
Understanding the Canons of Rhetoric.
Representing Multiple Sides in Your Argument.
READING: Nora Ephron, “The Boston Photographs.”
The Ethics of Visual Representation.
Constructing Your Own Argument.
II. INQUIRY: RESEARCH ARGUMENTS.
4. Planning and Proposing Research Arguments.
Constructing a Research Log.
Zooming in on a Topic.
Webbing Questions to Focus the Topic.
The Research Sketch.
The Research Freewrite.
Student Writing: Research Freewrite, Bries Deerrose.
The Research Abstract.
Student Writing: Research Abstract: Bries Deerrose.
Drafting the Hypothesis.
Student Writing: Research Proposal (excerpt), Tommy Tsai.
Student Writing: Reflection Letter (excerpt), Tommy Tsai.
5. Finding and Evaluating Research Sources.
Understanding Primary and Secondary Sources.
Developing Search Terms.
Evaluating Your Sources.
Locating Sources for Your Research Argument.
Thinking about Field Research.
Student Writing: Field Research Inquiry Letter, Sean Bruich.
Creating a Dialogue with Your Sources.
Student Writing: Dialogue of Sources (excerpt), Amanda Johnson.
Note-Taking as a Prelude to Drafting.
Student Writing: Visual Annotated Bibliography (excerpt), Carly Geehr.
Implementing Your Research Skills.
6. Organizing and Writing Research Arguments.
Sketching Your Draft in Visual Form.
Moving from Visual Maps to Outline Strategies.
Student Writing: Research Paper Outline, Lee-Ming Zen.
Organizing Your Argument.
Spotlight on Your Argument.
Working with Sources.
Effective Arrangement of Visual Evidence.
Drafting Your Research Argument.
Making the Most of Collaboration.
Revising Your Draft.
Focusing on Your Project.
III. INNOVATION: PRESENTATIONS AND VISUAL ARGUMENTS.
7. Composing Presentations.
Possibilities for Presentations.
Using Visual Rhetoric in Presentations.
Attention to Purpose, Audience, Possibilities.
Transforming Your Research Argument into a Presentation.
Considering Strategies of Design.
Ways of Writing for Diverse Presentations.
Choosing Methods of Delivery.
Practicing Your Presentation.
Documenting Your Presentation.
Creating Your Own Presentation.
8. Designing Visual Arguments and Web Sites.
Approaching the Visual Argument.
Decorum in Contemporary Arguments.
Crafting the “Op-Ad” as Public Argument.
Student Writing: Op-Ad, Carrie Tsosie.
Producing the Photoessay as a Persuasive Document.
Student Writing: Electronic Photo-essay, Ye Yuan.
Composing Web Sites as a Rhetorical Act.
Making Visual Collages, Music Montages, and Murals.
Student Writing: Photomontage, Yang Shi.
Student Writing: Mural, Lauren Dunagan.
Creating Your Visual Argument.
9. Writing for Public and Professional Communities.
Anticipating Diverse Audiences.
Using Visual Rhetoric in Community Writing.
Student Writing: Community/Newsletter/Website, Gene Ma and Chris Couvelier.
Attending to Time, Purpose, and Subject.
Public Discourses and Changes in “Writing.”
Design as a Collaborative Process.
Visual Rhetoric for Local Communities.
Visual Rhetoric for the Professional Sphere.
Writing into the Future.
Producing Your Own Public Writing.