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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less / Edition 1
     

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less / Edition 1

5.0 1
by Joe Pulizzi
 

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ISBN-10: 0071819894

ISBN-13: 9780071819893

Pub. Date: 09/27/2013

Publisher: McGraw-Hill Professional Publishing

One of FORTUNE Magazine's Top 5 Business Book Must-Reads

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?

EPIC CONTENT MARKETING

One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating

Overview

One of FORTUNE Magazine's Top 5 Business Book Must-Reads

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?

EPIC CONTENT MARKETING

One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they don’t care about.

Epic Content Marketing takes you step-by-step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is the way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.

Once we hook customers with epic content, they reward us by sending our sales through the roof.

Epic Content Marketing provides everything you need to:

  • Determine what your content niche should be to attract and retain customers
  • Discover and develop your content marketing mission statement
  • Set up a process for creating and curating epic content
  • Learn how to leverage social and e-mail channels to create--and grow--your audience
  • Measure the performance of your content--and increase your content marketing budget

With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.

Whether you're the CMO of a Fortune 500, a digital marketer, or an entrepreneur, Epic Content Marketing gives you the tools you need to vanquish the competition. Start your epic journey now!

PRAISE FOR EPIC CONTENT MARKETING

"From the man who invented content marketing. Listen to this guy. He really understands the new world of marketing. The concepts in Epic Content Marketing are usable all over the world--instantly usable and useful for any business." -- Don Schultz, the "father of integrated marketing," Professor Emeritus at Northwestern University's Medill School of Journalism, and author of 13 books

"Joe Pulizzi's ideas are so consistently . . . well, epic (!) that they really don't need any endorsement by anyone. But here’s mine anyway: You don't need MORE content. You need the right kind of content,
strategically applied. For those organizations struggling to create a content marketing program that drives results, Joe delivers. Again."
-- Ann Handley, coauthor of Content Rules and Chief Content Officer, MarketingProfs

"As Joe shows us in his wonderful Epic Content Marketing, you must unlearn interrupting people with your nonsense. Instead, publish the valuable content they want to consume and are eager to share." -- David Meerman Scott, marketing strategist and bestselling author of
The New Rules of Marketing and PR

"This is a brilliant canter through the rapid and ever-changing world of content marketing. Joe has managed to capture the right blend of art and science as he plots the major trends impacting all marketers right now." -- Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence, Coca-Cola Company

"You could say that Joe Pulizzi wrote the book on content marketing, but now it's more than just a saying.
It's what you’re holding in your hands. If you truly want to be successful at content marketing, Pulizzi is one of the few who can show you the way."
-- Mitch Joel, President, Twist Image, and author of Six Pixels of Separation and CTRL ALT Delete

“Joe Pulizzi may know more about content marketing than any person alive. He proves it in these pages." -- Jay Baer, New York Times bestselling author of Youtility: Why Smart Marketing is About Help Not Hype

“The future of successful brand building, and especially the art of solidifying the emotional connection between people and brands, will require expertise in Content Marketing. Epic Content Marketing gives all the details practitioners need without overcomplicating.” -- Professor JoAnn Sciarrino, Knight Chair, Digital Advertising and Marketing, UNC Chapel Hill

"Joe Pulizzi is the godfather of our burgeoning profession of Content Marketing. He lays out the objectives, principles, and core strategies of our field in a way that's easy-to-understand, inspiring, and entertaining. If your company doesn't yet realize that it's a media company, with all the challenges and advantages that implies, you're missing the most powerful way to connect with your customers." -- Julie Fleischer, Director, Media & Consumer Engagement, Kraft Foods

Product Details

ISBN-13:
9780071819893
Publisher:
McGraw-Hill Professional Publishing
Publication date:
09/27/2013
Edition description:
List
Pages:
352
Sales rank:
289,478
Product dimensions:
6.00(w) x 9.10(h) x 1.20(d)

Related Subjects

Table of Contents

Contents

Foreword          

Acknowledgments          

Introduction          

PART I Content Marketing—There and Back Again          

CHAPTER 1 What Is Content Marketing?          

CHAPTER 2 The History of Content Marketing          

CHAPTER 3 Why Content Marketing?          

CHAPTER 4 The Business Model of Content Marketing          

CHAPTER 5 The Business Case for Content Marketing          

CHAPTER 6 Tomorrow's Media Companies          

PART II Defining Your Content Niche and Strategy          

CHAPTER 7 More Right or Less Right          

CHAPTER 8 What Is Epic Content Marketing?          

CHAPTER 9 The Goal of Subscription          

CHAPTER 10 The Audience Persona          

CHAPTER 11 Defining the Engagement Cycle          

CHAPTER 12 Defining Your Content Niche          

CHAPTER 13 The Content Marketing Mission Statement          

PART III Managing the Content Process          

CHAPTER 14 Building Your Editorial Calendar          

CHAPTER 15 Managing the Content Creation Process          

CHAPTER 16 Content Types          

CHAPTER 17 Finding Your Content Assets          

CHAPTER 18 Extracting Content from Employees          

CHAPTER 19 The Content Platform          

CHAPTER 20 The Content Channel Plan in Action          

PART IV Marketing Your Stories          

CHAPTER 21 Social Media for Content Marketing          

CHAPTER 22 Alternative Content Promotion Techniques          

CHAPTER 23 Leveraging a Social Influencer Model for Content Marketing          

PART V Making Content Work          

CHAPTER 24 Measuring the Impact of Your Content Marketing          

CHAPTER 25 The Evolution of Your Epic Story          

Index          


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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less 5 out of 5 based on 0 ratings. 1 reviews.
JasonKhoo More than 1 year ago
Great book. Thorough in its explanation and helps prepare you for all things content marketing.