Eric Sink on the Business of Software [NOOK Book]


Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their ...

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Eric Sink on the Business of Software

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Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers—particularly those programmers who are small independent software vendors.

Sink also covers issues like starting your own business, and then performing the hiring, marketing, and finances in a style that programmers understand, sprinkled with a touch of humor.

Table of Contents

  1. What Is a Small ISV?

  2. Whining by a Barrel of Rocks

  3. Starting Your Own Company

  4. Finance for Geeks

  5. Exploring Micro-ISVs

  6. First Report from My Micro-ISV

  7. Make More Mistakes

  8. Small ISVs: You Need Developers, Not Programmers

  9. Geeks Rule and MBAs Drool

  10. Hazards of Hiring

  11. Great Hacker != Great Hire

  12. My Comments on “Hitting the High Notes”

  13. Career Calculus

  14. Finding a Product Idea for Your Micro-ISV

  15. Marketing Is Not a Post-processing Step

  16. Choose Your Competition

  17. Act Your Age

  18. Geek Gauntlets

  19. Be Careful Where You Build

  20. The Game Is Afoot

  21. Going to a Trade Show

  22. Magazine Advertising Guide for Small ISVs

  23. Tenets of Transparency

  24. Product Pricing Primer

  25. Closing the Gap, Part 1

  26. Closing the Gap, Part 2

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Product Details

  • ISBN-13: 9781430201434
  • Publisher: Apress
  • Publication date: 3/20/2006
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 320
  • File size: 578 KB

Meet the Author

Eric Sink graduated in 1990 from the University of Illinois with a degree in computer science. After living for a year in Spain, he spent five years at Spyglass, where he led the group that developed the Web browser later to become known as Internet Explorer. In 1997, Eric left Spyglass and founded SourceGear, which is now a leading vendor of version control tools. In 2002, SourceGear was honored by Inc. magazine as one of the 500 fastest-growing private companies in America.
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Table of Contents

Pt. 1 Entrepreneurship
1 What is a small ISV? 3
2 Whining by a barrel of rocks 5
3 Starting your own company 13
4 Finance for geeks 27
5 Exploring micro-ISVs 39
6 First report from my micro-ISV 51
7 Make more mistakes 63
Pt. 2 People 75
8 Small ISVs : you need developers, not programmers 77
9 Geeks rule and MBAs drool 83
10 Hazards of hiring 97
11 Great hacker != great hire 111
12 My comments on "hitting the high notes" 117
13 Career calculus 123
Pt. 3 Marketing 133
14 Finding a product idea for your micro-ISV 136
15 Marketing is not a post-processing step 147
16 Choose your competition 155
17 Act your age 161
18 Geek gauntlets 169
19 Be careful where you build 177
20 The game is afoot 189
21 Going to a trade show 211
22 Magazine advertising guide for small ISVs 223
Pt. 4 Sales 233
23 Tenets of transparency 235
24 Product pricing primer 247
25 Closing the gap, part 1 265
26 Closing the gap, part 2 273
Epilogue : just do it 285
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Customer Reviews

Average Rating 3.5
( 3 )
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Sort by: Showing all of 3 Customer Reviews
  • Posted April 10, 2010

    A pragmatists delight! Speaking from real world experience and with a self effacing style, Eric Sink has collected his blog (web log) postings into a highly readable and cogent book with sage advice.

    This is hands-down one of the best business books on software I have ever read. Eric Sink has obviously paid his dues in starting and managing a software business. Rather than talking down to his audience, he shares his insights, mistakes, and experiences as one entrepreneur to another.

    Sink writes exceptionally well. The book takes a series of blog (web log) articles written over a period of time and reorders them into an effective collection. Additional notes on many of the chapters help to tie the material together. Many of the blob postings ae still available on the Web, so you can get a sampling, but I'd still buy the book.

    Well worth every minute spent reading it!

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    Posted March 3, 2011

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    Posted November 23, 2010

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