Eric Sink on the Business of Software

Eric Sink on the Business of Software

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by Eric Sink
     
 

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Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers—particularly those programmers who are small independent software vendors.

Sink also covers issues like

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Overview

Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers—particularly those programmers who are small independent software vendors.

Sink also covers issues like starting your own business, and then performing the hiring, marketing, and finances in a style that programmers understand, sprinkled with a touch of humor.

Table of Contents
  1. What Is a Small ISV?
  2. Whining by a Barrel of Rocks
  3. Starting Your Own Company
  4. Finance for Geeks
  5. Exploring Micro-ISVs
  6. First Report from My Micro-ISV
  7. Make More Mistakes
  8. Small ISVs: You Need Developers, Not Programmers
  9. Geeks Rule and MBAs Drool
  10. Hazards of Hiring
  11. Great Hacker != Great Hire
  12. My Comments on “Hitting the High Notes”
  13. Career Calculus
  14. Finding a Product Idea for Your Micro-ISV
  15. Marketing Is Not a Post-processing Step
  16. Choose Your Competition
  17. Act Your Age
  18. Geek Gauntlets
  19. Be Careful Where You Build
  20. The Game Is Afoot
  21. Going to a Trade Show
  22. Magazine Advertising Guide for Small ISVs
  23. Tenets of Transparency
  24. Product Pricing Primer
  25. Closing the Gap, Part 1
  26. Closing the Gap, Part 2

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Product Details

ISBN-13:
9781430201434
Publisher:
Apress
Publication date:
03/20/2006
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
320
File size:
1 MB

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