Ernest and Julio: Our Story

Overview

Ernest and Julio Gallo have rarely spoken publicly about their lives - until now. Ernest and Julio: Our Story is the candid and powerful autobiography of two brothers who truly went from rags to riches. Here they tell for the first time of how they learned to make wine by reading pamphlets found in a public library, and of how their winery grew from nothing to become the largest and most successful in the world. Like Henry Ford, the Gallos created an industry where one had never before existed, and their life ...
See more details below
Available through our Marketplace sellers.
Other sellers (Hardcover)
  • All (18) from $1.99   
  • New (1) from $105.00   
  • Used (17) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$105.00
Seller since 2014

Feedback rating:

(147)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

Ernest and Julio Gallo have rarely spoken publicly about their lives - until now. Ernest and Julio: Our Story is the candid and powerful autobiography of two brothers who truly went from rags to riches. Here they tell for the first time of how they learned to make wine by reading pamphlets found in a public library, and of how their winery grew from nothing to become the largest and most successful in the world. Like Henry Ford, the Gallos created an industry where one had never before existed, and their life story reads like a great epic novel. Full of drama and wonderful characters, their memoir is a celebration of life, of brotherhood, of wine and business, of America and its dreams.
Read More Show Less

Editorial Reviews

Publishers Weekly - Publisher's Weekly
The first autobiography, narrated in alternating sections by the sons of Italian immigrants who founded the 62-year-old California Gallo Winery, is both an engrossing business success story and an account of strong fraternal bonding, strengthened by family tragedy. Ably assisted by Henderson (The Sea Will Tell), 85-year-old Ernest (who heads the firm) and younger brother Julio (who died in 1993) recall their early struggles and, following the repeal of Prohibition, the fierce competition they faced-including that of large distillers. The Gallos conducted a publicity campaign to make people ``wine conscious'' that featured their blended and fortified wines used to make sherry, brandy, Thunderbird, sparkling wine and other drinks. They attribute their position as top-selling vintners to their long-term view, innovative research and sales and marketing savvy-so successful that even Coca-Cola ``tried to take us on.'' Photos not seen by PW. (Nov.)
Library Journal
This is the story of the largest winery in the world by the two men who built it. The well-written text alternates between Ernest, who handled the marketing, and Julio, who managed the vineyards. One gradually learns a great deal about the wine business, as did the Gallo brothers, who claim to have known little at the beginning; a government pamphlet in the Modesto Public Library showed them the rudiments of winemaking. Their rags-to-riches story takes us from the Depression to the present day, when wine consumption has increased. No matter what new wine product the Gallos produced, they planned carefully and thoroughly, seldom failing. They refused all mergers and anything that would cause them to lose control of their operations. This is indeed their story, so the reader may not be learning all their foibles and failures. Recommended for public and academic libraries. [For another perspective on the Gallos, see Ellen Hawkes's Blood and Wine, LJ 3/15/93.-Ed.]-George M. Jenks, Bucknell Univ., Lewisburg, Pa.
David Rouse
Given the publication last year of an unflattering and unauthorized portrait of the Brothers Gallo entitled "Blood and Wine", by Ellen Hawkes, and a string of controversies surrounding Ernest's and Julio's treatment of their younger brother, Joseph, this book might better be subtitled "Our Side of the Story." At issue is whether their original winery was part of the business established by their father, making Joseph Jr. a partner, or whether Ernest and Julio built their empire from scratch, learning--as they tell it--to make wine after reading a library book! The two older brothers have also been to court to prevent Joseph from using the Gallo name on the cheese he now sells. Additionally, the Gallos attempt to clarify stories behind their introduction of low-priced, fortified Thunderbird wine, their treatment of Cesar Chavez and the United Farm Workers, and their sometimes stormy relations with marketers, distributors, and advertising agencies. Told simply and disarmingly, with the brothers taking turns in commenting on each topic, the Gallos' story proves an interesting one.
Read More Show Less

Product Details

  • ISBN-13: 9780812924541
  • Publisher: Crown Publishing Group
  • Publication date: 10/25/1994
  • Edition description: 1st ed
  • Edition number: 1
  • Pages: 380

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)