The Erotic History of Advertising / Edition 1

The Erotic History of Advertising / Edition 1

by Tom Reichert, Thomas Reichert
     
 

ISBN-10: 1591020859

ISBN-13: 9781591020851

Pub. Date: 03/15/2003

Publisher: Prometheus Books

VictoriaÆs Secret and Calvin Klein are brand names practically synonymous with sexually suggestive advertising. Considering their high public profile and huge profits, anyone can see that sex sells. Despite polls indicating that the public would like to see less sex in advertising, Americans don't mean what they say. They continue to respond to the lure of

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Overview

VictoriaÆs Secret and Calvin Klein are brand names practically synonymous with sexually suggestive advertising. Considering their high public profile and huge profits, anyone can see that sex sells. Despite polls indicating that the public would like to see less sex in advertising, Americans don't mean what they say. They continue to respond to the lure of provocative marketing and, most important to business, they buy. Knowing this, more and more advertisers are testing the limits of public taste in the highly competitive battle to capture the consumer's attention.
All of this is well documented in Tom Reichert's profusely illustrated book, The Erotic History of Advertising. As Reichert amply demonstrates, the use of sex in advertising is far from being a recent fad. As long ago as the 1880s, Duke Cigarettes enclosed in their packs—not baseball cards—but similar small cards showing scantily clad "women of the stage," which encouraged purchasers to keep buying to complete the whole set. In the 1920s Woodbury soap became the market leader largely through ads with images of romantic situations and claims that Woodbury soap made a woman's skin irresistible to the touch. In the 1930s White Owl cigars had great success in marketing through ads showing attractive couples locked in a passionate kiss, suggesting that only White Owls left the breath smelling pleasant. Warner Lambert capitalized on the same kind of imagery for decades to connect Listerine mouthwash with romantic success.
With numerous illustrations showing many erotic ads—some campy, some esthetically elegant, some homoerotic—that push the boundaries of sexuality and taste from over a century of product marketing, Reichert not only tracks the history of sex in advertising but also explores the many factors that make the link between sex and our consumer culture so successful. Among other things, he considers the range of salacious imagery, from mildly suggestive to the use of outright nudity; the emotional impact of sexy ads; the influence of sex on brand recognition; what works and what doesn't; the differences between male and female responses; and the possible harms of using sex in advertising, especially in regard to young audiences and the perpetuation of female stereotypes.
This thoughtful, enjoyable, and fascinating look into the world of advertising—from the late 1800s to the most erotic ads of today—will appeal to both media-savvy consumers and aficionados of pop culture.

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Product Details

ISBN-13:
9781591020851
Publisher:
Prometheus Books
Publication date:
03/15/2003
Edition description:
New Edition
Pages:
300
Product dimensions:
6.06(w) x 8.99(h) x 0.74(d)

Table of Contents

Acknowledgments7
Preface9
Introduction13
Ch. 1Sex and Money19
Pt. 1Age of Innocence? The Early Years
Ch. 2Smoke and Leers: 1850-190045
Ch. 3Passion Plays: 1900-192567
Ch. 4Show and Sell: 1925-195097
Ch. 5Intimate Intimations: 1950-1975133
Pt. 2Reaching Maturity? Contemporary Campaigns
Ch. 6Packaged Goods: Intimates and Underwear169
Ch. 7Designer Desire: Jeans203
Ch. 8Arousing Aspiration: Lifestyle Apparel and High-Fashion231
Ch. 9Aromatic Aphrodisiacs: Fragrance253
Ch. 10Prurient Potions: Beer, Spirits, Soft Drinks, and Coffee291
Ch. 11One Degree of Separation: Condoms, Videos, and VD323
Ch. 12PC Envy: Internet Advertising and Beyond353
Notes369
Index393

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