Escape Velocity: Free Your Company's Future from the Tyranny of Last Year's Operating Plan (Enhanced Edition) [NOOK Book]

Overview

This book is enhanced with content such as audio or video, resulting in a large file that may take longer to download than expected.



The enhanced edition includes five exclusive videos from the author as he presents his theory of the hierarchy of powers and uses it to challenge current approaches to portfolio management, resource allocation for competitive advantage, investments in innovation, and driving change management across...

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Escape Velocity: Free Your Company's Future from the Tyranny of Last Year's Operating Plan (Enhanced Edition)

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Overview

This book is enhanced with content such as audio or video, resulting in a large file that may take longer to download than expected.



The enhanced edition includes five exclusive videos from the author as he presents his theory of the hierarchy of powers and uses it to challenge current approaches to portfolio management, resource allocation for competitive advantage, investments in innovation, and driving change management across a global enterprise.



Based on twenty years' experience advising the top leaders of many of the world's most successful enterprises, Moore's Escape Velocity offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first century economy: how to escape the gravitational pull of legacy businesses and build material positions in next-generation categories.



In Escape Velocity, Moore presents a cogent strategy for generating future growth within an established enterprise. Organized around a hierarchy of powers - category power, company power, offer power, and execution power - this insightful work can show how each level of power can be orchestrated to achieve overall success. Moore explains:



• How to measure and manage the treacherous "adolescent phase" of next-generation businesses when they are not yet material to financial results yet must make sizable demands on resources needed to meet the current fiscal year's commitments;


• How to reallocate resources across an enterprise in deliberately asymmetrical ways to create a powerful and sustainable foundation for a long-term competitive advantage;


• How to leverage target-market initiatives as accelerants to growth and as stepping stones to broad overall category success;


• How to create unmatchable offerings by being swift to neutralize competitors' innovations and laser-focused on driving in-house innovations to make a business impervious to competitors;


• How to fundamentally change the execution cadence of an organization, pushing change from innovation to broad deployment, creating an irreversible tipping point along the way.



At a time when the world is looking to established enterprises not just for investment stability but as job generation engines as well, Moore's analysis is penetrating and his prescriptions are right on the mark. Escape Velocity gives executives and their teams a practical way forward to take advantage of the opportunities amid industry and economic disruptions.


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Product Details

  • ISBN-13: 9780062091703
  • Publisher: HarperCollins Publishers
  • Publication date: 9/6/2011
  • Sold by: HARPERCOLLINS
  • Format: eBook
  • Sales rank: 1,153,235
  • File size: 256 MB
  • Note: This product may take a few minutes to download.

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Sort by: Showing all of 2 Customer Reviews
  • Posted February 14, 2012

    more from this reviewer

    Escape Velocity

    In this challenging, realistic discussion, strategy consultant Geoffrey A. Moore uses an extended metaphor: the past’s gravitational hold on your company. To break free of its influences, you must generate “escape velocity,” a force that allows you to burst through the weighty barrier of the past. Moore argues for five distinct categories of power that help you reach escape velocity and head for the future. Though his work is a bit jargon-laden and sometimes hard to follow, his strategic ideas make sense. To follow his metaphor of jolting away from old patterns, let Moore’s concepts function as a catalyst. They won’t work alone, but if you introduce and apply them effectively, they are intended to accelerate radically how your company utilizes its talent and resources – the fuel for any journey. getAbstract recommends Moore’s groundbreaking manual to planners, innovators and those looking to upgrade their company’s market position.

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  • Anonymous

    Posted October 14, 2011

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