ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports

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More About This Book

Overview

Praise For Espn The Company

"Any sports fanatic can appreciate what ESPN has done for sports viewing. ESPN: The Company provides keen insights into the business plan, leadership, and passion that dramatically changed the scope of sports television."
—T. Boone Pickens, legendary entrepreneur and 2008 National Football Foundation Distinguished American Award winner

"The enormous success of ESPN did not happen by chance. The story and lessons of the powerful vision, decision-making, leadership, and corporate culture are all captured in Dr. Smith's very compelling book. Truly a must-read!"
—Mike Krzyzewski, "Coach K," head basketball coach, Duke University and Gold Medal Winning United States Olympic Team, 2008, author of several bestselling books, including The Gold Standard: Building a World-Class Team

"ESPN The Company is a winner! It's a wildly entertaining book that teaches the fundamentals of the game better than any business book on the market. If you want to know how to build a successful franchise and how to keep loyal fans coming back day after day, you have to read this book."
—Jim Kouzes, award-winning coauthor of the bestselling book, The Leadership Challenge, The Dean's Executive Professor of Leadership, Santa Clara University

"This book is for anyone who ever wondered how ESPN created, nurtured, battled, and branded what has become the worldwide leader in sports. Dr. Smith, a leading expert himself, shares the secrets of ESPN's success and presents the game plan for how, as he says, 'to think like an incumbent, act like a challenger.' "
—Lesley Visser, award-winning sportscaster and the first and only woman enshrined into the Pro Football Hall of Fame

"When Michael Eisner presciently called ESPN 'the crown jewel of ABC,' he may just as well have been referring to Dr. Anthony F. Smith. Amidst the multitudes of management consultants out there, Tony is one of the precious few able to cut through the clutter and platitudes to deliver smart, strategic, and practical advice about leadership and organizational performance."
—James M. Citrin, Senior Director, Spencer Stuart, author of several bestselling books, including The Dynamic Path

Product Details

  • ISBN-13: 9780470542118
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 9/8/2009
  • Pages: 256
  • Sales rank: 297,447
  • Product dimensions: 6.00 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Anthony F. Smith is cofounder and the Managing Director of Leadership Research Institute, recognized as one of the leading management consulting firms in the world. He has been an active consultant for over twenty years in the areas of organizational change and assessment, team building, executive coaching and development, and leadership training and design. Smith has served clients in a variety of fields, including American Express, the National Football League, Coca-Cola, Goldman Sachs, the National Geographic Society, The Walt Disney Company, Deutsche Bank, and ESPN. His writing has appeared in several publications, including BusinessWeek, the Economist, and Investor's Business Daily, and he is the author of the critically acclaimed book The Taboos of Leadership.

Keith Hollihan is a writer who has collaborated with Smith and many other top business and leadership experts on books and articles covering a wide range of issues that leaders face today. He is the coauthor of the bestseller Everybody Wins and The End of Energy Obesity, both published by Wiley.

Table of Contents

Acknowledgments.

Introduction: The Biggest Business Story in Sports.

Chapter 1 Turning Fanatics into Fans.

Chapter 2 Think Like an Incumbent, Act Like a Challenger.

Chapter 3 The Right Leader at the Right Time.

Chapter 4 Create Your Own Game.

Chapter 5 Expand the Brand.

Chapter 6 Playing Well With Others.

Chapter 7 Blow the Whistle, Spot the Ball

Chapter 8 Are You Having Fun?

Notes.

References.

About the Author.

Index.

Customer Reviews
Average Rating 4
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  • Posted March 10, 2011

    awesome

    this book is great

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  • Posted October 18, 2009

    more from this reviewer

    A case study in the building of a great franchise that is entertaining and instructive.

    This book is an exciting, informative look at how ESPN has built and sustained one of the most powerful brands in business. With engaging examples and anecdotes that reflect key ideas, it provides valuable lessons in strategy, management, culture and competition for any company that seeks to achieve a strong position in the marketplace.

    0 out of 1 people found this review helpful.

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