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ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports
     

ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports

4.2 8
by Anthony F. Smith
 

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ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with its many partners and how the

Overview

ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with its many partners and how the company handled mistakes and missteps along the way—from the humble beginnings of ESPN as an underrated start-up to the pinnacle of its success as a major industry player.

Product Details

ISBN-13:
9781491552476
Publisher:
Brilliance Audio
Publication date:
09/23/2014
Edition description:
Unabridged
Sales rank:
1,274,982
Product dimensions:
5.25(w) x 6.75(h) x 0.50(d)

Meet the Author

Anthony F. Smith is cofounder and the Managing Director of Leadership Research Institute, recognized as one of the leading management consulting firms in the world. He has been an active consultant for over twenty years in the areas of organizational change and assessment, team building, executive coaching and development, and leadership training and design. Smith has served clients in a variety of fields, including American Express, the National Football League, Coca-Cola, Goldman Sachs, the National Geographic Society, The Walt Disney Company, Deutsche Bank, and ESPN. His writing has appeared in several publications, including BusinessWeek, the Economist, and Investor's Business Daily, and he is the author of the critically acclaimed book The Taboos of Leadership.

Keith Hollihan is a writer who has collaborated with Smith and many other top business and leadership experts on books and articles covering a wide range of issues that leaders face today. He is the coauthor of the bestseller Everybody Wins and The End of Energy Obesity, both published by Wiley.

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ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports 4.3 out of 5 based on 0 ratings. 8 reviews.
Anonymous More than 1 year ago
MUST READ FOR SPORTS FANS
Anonymous More than 1 year ago
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Jacob Scholl More than 1 year ago
this book is great
RFS1 More than 1 year ago
This book is an exciting, informative look at how ESPN has built and sustained one of the most powerful brands in business. With engaging examples and anecdotes that reflect key ideas, it provides valuable lessons in strategy, management, culture and competition for any company that seeks to achieve a strong position in the marketplace.