Essays by Distinguished Marketing Scholars of the Society for Marketing Advances / Edition 1

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances / Edition 1

by Arch G. Woodside
     
 

ISBN-10: 0762308699

ISBN-13: 9780762308699

Pub. Date: 08/14/2002

Publisher: Emerald Group Publishing

Advances in Business Marketing and Purchasing, Volume 11, offers a unique collection of papers written by senior marketing scholars based on their presentations upon receiving the Society for Marketing Advances Distinguished Marketing Scholar Award. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the

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Overview

Advances in Business Marketing and Purchasing, Volume 11, offers a unique collection of papers written by senior marketing scholars based on their presentations upon receiving the Society for Marketing Advances Distinguished Marketing Scholar Award. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.

Product Details

ISBN-13:
9780762308699
Publisher:
Emerald Group Publishing
Publication date:
08/14/2002
Pages:
236
Product dimensions:
6.14(w) x 9.21(h) x 0.56(d)

Table of Contents

Dedication
List of Contributors
Preface
1Advances in Applied Consumer Behavior: A Market Segmentation Paradigm1
2The Interplay of Cognitions and Emotions in Building Services Customers Retention17
3Technology and the New Economy: Implications for Higher Education and the Marketing Discipline57
4Selected Issues in Modeling Consumer Brand Choice: The Extended Competitive Vulnerability Model69
5Observations on Some Key Psychometric Properties of Paper-and-Pencil Measures115
6Marketing is ... A Body of Knowledge139
7Distinguishing Consumers' Need for Uniqueness from Individuation and General Need for Uniqueness171
8Social-Structural Foundations of Publication Productivity in the Journal of Consumer Research (1974-1994)199

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