Essence of Marketing

by Bob Kimball

Overview

The Essence of Marketing presents an easy-to-understand perspective of what marketing is--and what it is not--in the real world. Dr. Bob Kimball starts where theory ends, and illustrates how old-time theories and practices have been turned on their ear by innovative professionals who understand how to reach their target market and build the consumer franchise. Seasoned marketing professionals and small business entrepreneurs alike will discover action-packed ideas to help them more successfully market their products and services, building a successful marketing strategy on the foundation of implementation and execution.

Product Details

ISBN-13:	9780875730905
Publisher:	Jain Publishing Company, Incorporated
Publication date:	03/28/2006
Edition description:	JAIN PUBLISHING COMPANY
Pages:	208
Product dimensions:	5.50(w) x 8.40(h) x 0.80(d)

About the Author

Bob Kimball received his PhD in Marketing from The University of Georgia and since 1987 has been a faculty member in the Department of Marketing and Economics at The University of West Florida in Pensacola. He is the author of The AMA Handbook for Successful Selling (1994), Selling in the New World of Business (2004), and The Book on Management (2004).