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Essence of Marketing
     

Essence of Marketing

by Bob Kimball
 
The Essence of Marketing presents an easy-to-understand perspective of what marketing is--and what it is not--in the real world. Dr. Bob Kimball starts where theory ends, and illustrates how old-time theories and practices have been turned on their ear by innovative professionals who understand how to reach their target market and build the consumer franchise.

Overview

The Essence of Marketing presents an easy-to-understand perspective of what marketing is--and what it is not--in the real world. Dr. Bob Kimball starts where theory ends, and illustrates how old-time theories and practices have been turned on their ear by innovative professionals who understand how to reach their target market and build the consumer franchise. Seasoned marketing professionals and small business entrepreneurs alike will discover action-packed ideas to help them more successfully market their products and services, building a successful marketing strategy on the foundation of implementation and execution.

Product Details

ISBN-13:
9780875730905
Publisher:
Jain Publishing Company, Incorporated
Publication date:
03/28/2006
Edition description:
JAIN PUBLISHING COMPANY
Pages:
208
Product dimensions:
5.50(w) x 8.40(h) x 0.80(d)

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