Essentials of Business Communication (with www.meguffey.com Printed Access Card) / Edition 9

Essentials of Business Communication (with www.meguffey.com Printed Access Card) / Edition 9

1.8 11
by Mary Ellen Guffey
     
 

ISBN-10: 1111821224

ISBN-13: 2901111821226

Pub. Date: 02/07/2012

Publisher: Cengage Learning

This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased…  See more details below

Overview

This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including Internet and e-mail communication, diversity, and ethics. Coverage of grammar and the writing process has also been increased, with a new chapter on oral presentations and speaking.

Product Details

ISBN-13:
2901111821226
Publisher:
Cengage Learning
Publication date:
02/07/2012
Edition description:
Older Edition
Pages:
592

Table of Contents

Unit 1Laying Communication Foundations1
Ch. 1Communicating in Business Today3
Ch. 2Using Words Skillfully23
Ch. 3Developing Tone and Style39
Unit 2Applying the Direct Strategy59
Ch. 4The Process of Writing Effective Sentences, Paragraphs, and Messages61
Ch. 5Memorandums That Inform, Request, and Respond87
Ch. 6Letters That Make Routine Requests113
Ch. 7Letters That Respond Positively139
Unit 3Applying the Indirect Strategy165
Ch. 8Letters and Memos That Carry Negative News167
Ch. 9Letters and Memos That Persuade197
Ch. 10Special Messages223
Unit 4Expanding Communication Skills243
Ch. 11Informal Reports245
Ch. 12Formal Reports277
Ch. 13Communication for Employment305
Ch. 14Listening and Speaking339
App. 1 Formatting Letters and Memorandums365
App. 2 Correction Symbols373
App. 3 Documenting Data379
Grammar/Mechanics Handbook385
Index1-1

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Essentials of Business Communication (with www. meguffey. com Printed Access Card) 1.8 out of 5 based on 0 ratings. 11 reviews.
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