Essentials of Business Communication / Edition 7

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Overview

This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including Internet and e-mail communication, diversity, and ethics. Coverage of grammar and the writing process has also been increased, with a new chapter on oral presentations and speaking.
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Editorial Reviews

Booknews
This single volume comprises a textbook, a workbook, and a grammar reference manual. Emphasizing the process of writing and the application of technology to communication, chapters cover basic skills and concepts, routine business messages, persuasive writing, negative and special messages, data reporting, and communications necessary in gaining employment. Appendixes include a reference guide to document formats, proofreading marks, and documentation formats. An accompanying CD-ROM provides material on visual aids in presentations. Annotation c. Book News, Inc., Portland, OR (booknews.com)
From the Publisher
The writing exercises presented are a blessing for any teacher. The clarity of the writing sections of the text permits students to learn proper business writing and grammar. The clear examples and exercises provide the student with ample writing practice. Overall, an excellent text that will teach students proper business writing.

I've taught Business Communication since 1999 at Los Medanos College, and every semester the students comment on how much they like Essentials of Business Communication and especially the Web site. As an instructor I particularly enjoy the number of supplemental items that make my job easier, more interesting, and fun for the students and myself, and, most importantly, educational. Dr. Guffey is a dedicated and passionate professional, and instructors and students both benefit greatly from her textbooks.

Guffey seems to have her hands on the pulse of not only what is currently needed by students and instructors, but is looking toward what might be needed in the future. I think this is what has always made her textbooks seem more current than some of the other texts out there.

Essentials is a big hit with my students. While they are working through all the exercises and sharing their completed case problems with each other, Iââ‚â„¢m enjoying the ease provided the instructor. The instructorââ‚â„¢s manual, electronic test bank, transparencies, and annotated teacherââ‚â„¢s text are wonderful tools. Iââ‚â„¢m amazed at the total number of items available to help me!

I'm using WebTutorâ„¢ for the first time and so far, I'm impressed with the product! I fell in love with EBC just reviewing it over the Internet, and WebTutorâ„¢ is an awesome complement to your text!

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Product Details

  • ISBN-13: 9780324313925
  • Publisher: Cengage Learning
  • Publication date: 1/24/2006
  • Series: Available Titles CengageNOW Series
  • Edition description: REV
  • Edition number: 7
  • Pages: 560
  • Product dimensions: 7.76 (w) x 11.46 (h) x 0.73 (d)

Meet the Author

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over thirty-five years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois, and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world's leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books. She is the founding author of the award-winning Business Communication: Process and Product, the leading business communication textbook in this country. She also wrote Business English, which serves more students than any other book in its field; Essentials of College English; and Essentials of Business Communication, the leading text/workbook in its market. Dr. Guffey is active professionally, serving on the review boards of the Business Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

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Table of Contents

Unit 1 Laying Communication Foundations 1
Ch. 1 Communicating in Business Today 3
Ch. 2 Using Words Skillfully 23
Ch. 3 Developing Tone and Style 39
Unit 2 Applying the Direct Strategy 59
Ch. 4 The Process of Writing Effective Sentences, Paragraphs, and Messages 61
Ch. 5 Memorandums That Inform, Request, and Respond 87
Ch. 6 Letters That Make Routine Requests 113
Ch. 7 Letters That Respond Positively 139
Unit 3 Applying the Indirect Strategy 165
Ch. 8 Letters and Memos That Carry Negative News 167
Ch. 9 Letters and Memos That Persuade 197
Ch. 10 Special Messages 223
Unit 4 Expanding Communication Skills 243
Ch. 11 Informal Reports 245
Ch. 12 Formal Reports 277
Ch. 13 Communication for Employment 305
Ch. 14 Listening and Speaking 339
App. 1 Formatting Letters and Memorandums 365
App. 2 Correction Symbols 373
App. 3 Documenting Data 379
Grammar/Mechanics Handbook 385
Index 1-1
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted May 5, 2008

    Exceptional English Reference Text!

    I used this text for an online class and it was just an exceptional experience. I also had the option of visiting the classroom, which was completely out of the picture once I started turning the pages. The chapters were clear and passages easy to follow. The grammar/mechanics handbook section was really great. I have decided to keep this book as a wonderful reference tool. I find myself using it daily to double check certain things for clarification before mailing. I highly recommend this book for anyone seeking a refresher course or an improvement tool for business English. This is money well spent and is worth every cent!

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
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