This cost-effective textbook/workbook/handbook presents a streamlined, no-nonsense approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a three-in-one learning package: (1) authoritative text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Seventh Edition of this award-winning favorite features increased coverage of employment communication, communication technology, and professionalism in the workplace.
"I can see why this is the leading textbook in the field of business communication. I have spent many hours reviewing it, and every time I would think of something to add, it was already there! This is the most comprehensive book I have seen on the subject of communication. It definitely encourages critical thinking in the writing process. Anyone planning to enter the job market would certainly be ready for a job interview after studying the job preparation section of this book. This is an excellent, well-written up-to-date business communication book."
"With each new edition, the author incorporates extensive research into the best practices in American offices and businesses. The supplementary materials are comprehensive and creative - they make the course much easier for both instructors and the students."
"ESSENTIALS is interesting, easy to read, and helpful in day-to-day applications. The student Web site is very informative and helpful at work."
"The textbook is easy to read and interesting. The breakdown of material and the humorous illustrations keep it from being boring."
This single volume comprises a textbook, a workbook, and a grammar reference manual. Emphasizing the process of writing and the application of technology to communication, chapters cover basic skills and concepts, routine business messages, persuasive writing, negative and special messages, data reporting, and communications necessary in gaining employment. Appendixes include a reference guide to document formats, proofreading marks, and documentation formats. An accompanying CD-ROM provides material on visual aids in presentations. Annotation c. Book News, Inc., Portland, OR (booknews.com)
A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results in their courses.
UNIT 1: LAYING COMMUNICATION FOUNDATIONS. 1. Building Your Career Success with Communication Skills. UNIT 2: THE WRITING PROCESS. 2. Creating Business Messages. 3. Improving Writing Techniques. 4. Revising and Proofreading Business Messages. UNIT 3: CORRESPONDING AT WORK. 5. E-Mail and Memorandums. 6. Direct Letters and Goodwill Messages. 7. Persuasive Messages. 8. Negative Messages. UNIT 4: REPORTING WORKPLACE DATA. 9. Informal Reports. 10. Proposals and Formal Reports. UNIT 5: DEVELOPING SPEAKING AND TECHNOLOGY SKILLS. 11. Communicating in Person, in Meetings, by Telephone, and Digitally. 12. Making Effective and Professional Oral Presentations. UNIT 6: EMPLOYMENT COMMUNICATION. 13. The Job Search, Resumes, and Job Application Messages. 14. Employment Interviewing and Follow-Up Messages. Appendix A. Reference Guide to Document Formats. Appendix B. InSiteCorrection Symbols and Proofreading Marks. Appendix C. Documentation Formats. Grammar/Mechanics Handbook. Key to Grammar/Mechanics Checkups.
I used this text for an online class and it was just an exceptional experience. I also had the option of visiting the classroom, which was completely out of the picture once I started turning the pages. The chapters were clear and passages easy to follow. The grammar/mechanics handbook section was really great. I have decided to keep this book as a wonderful reference tool. I find myself using it daily to double check certain things for clarification before mailing. I highly recommend this book for anyone seeking a refresher course or an improvement tool for business English. This is money well spent and is worth every cent!
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