Essentials of Business Communication / Edition 3by Mary Ellen Guffey
Pub. Date: 08/28/1994
Publisher: Cengage South-Western
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including Internet and e-mail communication, diversity, and ethics. Coverage of grammar and the writing process has also been increased, with a new chapter on oral presentations and speaking.
- Cengage South-Western
- Publication date:
- Edition description:
- Older Edition
- Product dimensions:
- 8.66(w) x 11.02(h) x (d)
Table of ContentsPART 1. COMMUNICATION FOUNDATIONS. 1. Facing Today's Communication Challenges. Communication Workshop: Using the Internet. PART 2. WRITING SKILLS. 2. Writing for Business Audiences. Communication Workshop: Tools for Critical Thinking. 3. Improving Writing Techniques. Communication Workshop: Ethics Tools. 4. Revising and Proofreading Business Messages. Communication Workshop: Using Spell Checkers and Grammar Checkers. PART 3. ROUTINE BUSINESS MESSAGES. 5. E-mail and Memorandums. Communication Workshop: Whose Computer Is It Anyway?. 6. Routine Letters. Communication Workshop: Ethics: Kmart Cleans Up It Act. PART 4. NEGATIVE, PERSUASIVE, AND SPECIAL BUSINESS MESSAGES. 7. Negative Messages. Communication Workshop: Presenting Bad News in Other Cultures. 8. Persuasive Messages. Communication Workshop: Seven Steps to Resolving Workplace Conflicts. 9. Goodwill and Special Messages. Communication Workshop: Business Etiquette. PART 5. WRITTEN AND ORAL REPORTS. 10. Informal Reports. Communication Workshop: Collaboration. 11. Proposals and Formal Reports. Communication Workshop: Informational Interviewing. 12. Oral Presentations, Meetings, and Telephone Communication. Communication Workshop: Electronic Presentations. PART 6. EMPLOYMENT COMMUNICATION. 13. Job Searching, RTsumTs, and Cover Letters. Communication Workshop: Cybersearching for a Job. 14. Interviewing and Follow-up Messages. Communication Workshop: Interviewing from Employer's Perspective?
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