Essentials of Business Communication / Edition 3

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Overview

This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including Internet and e-mail communication, diversity, and ethics. Coverage of grammar and the writing process has also been increased, with a new chapter on oral presentations and speaking.
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Editorial Reviews

Booknews
This single volume comprises a textbook, a workbook, and a grammar reference manual. Emphasizing the process of writing and the application of technology to communication, chapters cover basic skills and concepts, routine business messages, persuasive writing, negative and special messages, data reporting, and communications necessary in gaining employment. Appendixes include a reference guide to document formats, proofreading marks, and documentation formats. An accompanying CD-ROM provides material on visual aids in presentations. Annotation c. Book News, Inc., Portland, OR (booknews.com)
From the Publisher
"I can see why this is the leading textbook in the field of business communication. I have spent many hours reviewing it, and every time I would think of something to add, it was already there! This is the most comprehensive book I have seen on the subject of communication. It definitely encourages critical thinking in the writing process. Anyone planning to enter the job market would certainly be ready for a job interview after studying the job preparation section of this book. This is an excellent, well-written up-to-date business communication book."

"With each new edition, the author incorporates extensive research into the best practices in American offices and businesses. The supplementary materials are comprehensive and creative - they make the course much easier for both instructors and the students."

"ESSENTIALS is interesting, easy to read, and helpful in day-to-day applications. The student Web site is very informative and helpful at work."

"The textbook is easy to read and interesting. The breakdown of material and the humorous illustrations keep it from being boring."

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Product Details

  • ISBN-13: 9780538844314
  • Publisher: Cengage South-Western
  • Publication date: 8/28/1994
  • Edition description: Older Edition
  • Edition number: 3
  • Pages: 416

Meet the Author

A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results in their courses.

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Table of Contents

Unit 1 Laying Communication Foundations 1
Ch. 1 Communicating in Business Today 3
Ch. 2 Using Words Skillfully 23
Ch. 3 Developing Tone and Style 39
Unit 2 Applying the Direct Strategy 59
Ch. 4 The Process of Writing Effective Sentences, Paragraphs, and Messages 61
Ch. 5 Memorandums That Inform, Request, and Respond 87
Ch. 6 Letters That Make Routine Requests 113
Ch. 7 Letters That Respond Positively 139
Unit 3 Applying the Indirect Strategy 165
Ch. 8 Letters and Memos That Carry Negative News 167
Ch. 9 Letters and Memos That Persuade 197
Ch. 10 Special Messages 223
Unit 4 Expanding Communication Skills 243
Ch. 11 Informal Reports 245
Ch. 12 Formal Reports 277
Ch. 13 Communication for Employment 305
Ch. 14 Listening and Speaking 339
App. 1 Formatting Letters and Memorandums 365
App. 2 Correction Symbols 373
App. 3 Documenting Data 379
Grammar/Mechanics Handbook 385
Index 1-1
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