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I've taught Business Communication since 1999 at Los Medanos College, and every semester the students comment on how much they like Essentials of Business Communication and especially the Web site. As an instructor I particularly enjoy the number of supplemental items that make my job easier, more interesting, and fun for the students and myself, and, most importantly, educational. Dr. Guffey is a dedicated and passionate professional, and instructors and students both benefit greatly from her textbooks.
Guffey seems to have her hands on the pulse of not only what is currently needed by students and instructors, but is looking toward what might be needed in the future. I think this is what has always made her textbooks seem more current than some of the other texts out there.
Essentials is a big hit with my students. While they are working through all the exercises and sharing their completed case problems with each other, IÃ¢â‚¬â„¢m enjoying the ease provided the instructor. The instructorÃ¢â‚¬â„¢s manual, electronic test bank, transparencies, and annotated teacherÃ¢â‚¬â„¢s text are wonderful tools. IÃ¢â‚¬â„¢m amazed at the total number of items available to help me!
I'm using WebTutorâ„¢ for the first time and so far, I'm impressed with the product! I fell in love with EBC just reviewing it over the Internet, and WebTutorâ„¢ is an awesome complement to your text!
|Unit 1||Laying Communication Foundations||1|
|Ch. 1||Communicating in Business Today||3|
|Ch. 2||Using Words Skillfully||23|
|Ch. 3||Developing Tone and Style||39|
|Unit 2||Applying the Direct Strategy||59|
|Ch. 4||The Process of Writing Effective Sentences, Paragraphs, and Messages||61|
|Ch. 5||Memorandums That Inform, Request, and Respond||87|
|Ch. 6||Letters That Make Routine Requests||113|
|Ch. 7||Letters That Respond Positively||139|
|Unit 3||Applying the Indirect Strategy||165|
|Ch. 8||Letters and Memos That Carry Negative News||167|
|Ch. 9||Letters and Memos That Persuade||197|
|Ch. 10||Special Messages||223|
|Unit 4||Expanding Communication Skills||243|
|Ch. 11||Informal Reports||245|
|Ch. 12||Formal Reports||277|
|Ch. 13||Communication for Employment||305|
|Ch. 14||Listening and Speaking||339|
|App. 1 Formatting Letters and Memorandums||365|
|App. 2 Correction Symbols||373|
|App. 3 Documenting Data||379|