Essentials of Business Research: A Guide to Doing Your Research Project

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Overview

Essentials of Business Research: A Guide to Doing Your Research Project is a concise, accessible, student case orientated text that also considers the importance of the supervisor in the dissertation process.

This book aims to guide the student through the entire research process by using actual student case examples and explaining the role of the supervisor and how to meet their expectations.

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Editorial Reviews

Professor Simon A. Burtonshaw-Gunn
This is a well written and presented book in which the author draws upon substantial experience and knowledge to assist students. Many books in the subject area do little to engage or motivate the student and very few mention the supervision process, in contrast this book successfully manages to provide a practical guide for both students and academic staff alike.
Bonnie J Bachman
I provide every student with a copy of Jonathan Wilson’s Essentials of Business Research. His interactive approach includes step-by-step processes, thorough explanations, and engaging content; contemporary case studies illustrate each topical chapter within this useful and understandable introductory guide. Once again, Jonathan Wilson has produced a research guide that business students will appreciate and use extensively as they begin or continue their adventures in research.
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Product Details

  • ISBN-13: 9781848601321
  • Publisher: SAGE Publications
  • Publication date: 5/5/2010
  • Pages: 336
  • Product dimensions: 7.32 (w) x 9.13 (h) x 1.00 (d)

Meet the Author

Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, Dip M, FCIM, MPhil, Ph D is Principal Lecturer and Head of Department of Marketing, Strategy and Enterprise at the Lord Ashcroft International Business School, Anglia Ruskin University, Cambridge. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.

Good To Know

In our interview, Wilson revealed some fun and fascinating facts about himself, including:

"At the age of 17 I was the fastest Jewish runner in England."

"I covered the 1994 soccer World Cup for The New Yorker. It was the best writing gig I ever had in my life."

"I became a U.S. citizen ten years ago. I got a couple of questions wrong on the test, but they let me through anyway."

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    1. Hometown:
      Newton, Massachusetts
    1. Date of Birth:
      February 26, 1950
    2. Place of Birth:
      London, England
    1. Education:
      B.A., First Class, University of Essex 1973; Ph.D., Hebrew University of Jerusalem, 1980

Table of Contents

An Introduction to Business Research Developing a Research Topic Conducting a Literature Review Addressing Ethical Issues Establishing a Research Design Primary Data Collection Using Secondary Data Sampling Analyzing Quantitative Data Analyzing Qualitative Data Writing Up and Presenting Your Research

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