Essentials of Business Research Methods - Text Only / Edition 1

Essentials of Business Research Methods - Text Only / Edition 1

by Joseph F. Hair, Arthur Money, Barry Babin, Philip Samouel
     
 

This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this

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Overview

This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this text provides substantially more coverage of data analysis than other texts. The authors recognize that most managers will not be data analysts. The straightforward, hands-on approach will make the book particularly successful in teaching advanced undergraduates and MBA students, both traditional and executive.

Product Details

ISBN-13:
2900471271368
Publisher:
Wiley, John & Sons, Incorporated
Publication date:
04/28/2003
Edition description:
New Edition

Table of Contents

Preface
About the Authors
Pt. IIntroduction1
Ch. 1Business Research for the 21st Century3
Pt. IIBeginning the Research Process47
Ch. 2Fundamentals of Research Design49
Ch. 3Creative Decision Making and Research81
Ch. 4Ethics in Business Research102
Pt. IIIData Collection, Management, and Sampling121
Ch. 5Data Collection Approaches123
Ch. 6Measurement and Scaling146
Ch. 7Questionnaire Design183
Ch. 8Sampling Approaches and Considerations207
Pt. IVData Analysis and Presentation223
Ch. 9Understanding and Presenting Data225
Ch. 10Basic Data Analysis Methods251
Ch. 11Correlation and Regression279
Ch. 12Reporting and Presenting Research325
Pt. VAdvanced Topics in Business Research355
Ch. 13Other Multivariate Techniques357
Ch. 14Advanced Analysis and Presentation Approaches391
Glossary413
Index423

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