Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management

Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management

by van Riel Cees, Cees B.M. Van Riel, Charles J. Fombrun
     
 

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This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and

Overview

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.

The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation.

Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

Product Details

ISBN-13:
9781134335053
Publisher:
Taylor & Francis
Publication date:
08/07/2007
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
328
File size:
4 MB

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