Essentials of Entrepreneurship and Small Business Management / Edition 5

Essentials of Entrepreneurship and Small Business Management / Edition 5

by Thomas W Zimmerer
     
 

This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing

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Overview

This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.

Product Details

ISBN-13:
9780132294386
Publisher:
Prentice Hall
Publication date:
02/16/2007
Series:
Pearson Custom Business Resources Series
Edition description:
Older Edition
Pages:
744
Product dimensions:
8.38(w) x 10.84(h) x 1.04(d)

Table of Contents

Preface
Sect. IThe Challenges of Entrepreneurship1
Ch. 1The Foundations of Entrepreneurship1
Ch. 2Inside the Entrepreneurial Mind: From Ideas to Reality36
Sect. IIBuilding the Business Plan: Beginning Considerations67
Ch. 3Strategic Management and the Entrepreneur67
Ch. 4Forms of Business Ownership and Franchising100
Ch. 5Buying and Existing Business143
Sect. IIIBuilding the Business Plan: Marketing and Financial Considerations179
Ch. 6Building a Powerful Marketing Plan179
Ch. 7Advertising and Pricing for Profit217
Ch. 8Managing Cash Flow269
Ch. 9Creating a Successful Financial Plan298
Ch. 10Crafting a Winning Business Plan336
Sect. IVPutting the Business Plan to Work: Building a Competitive Edge361
Ch. 11Sources of Funds: Debt and Equity361
Ch. 12Choosing the Right Location and Layout411
Ch. 13Global Aspects of Entrepreneurship451
Ch. 14Leading the Growing Company and Planning of Management Succession483
Ch. 15E-Commerce and the Entrepreneur532
End Notes567
Index585

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