Essentials of Entrepreneurship and Small Business Management

by Norman Scarborough, Jeffrey Cornwall

Overview

NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. For Student Value Editions that include MyLabTM or MasteringTM, several versions may exist for each title — including customized versions for individual schools — and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab or Mastering platforms.

For courses in small business management, entrepreneurship, and new venture creation and/or management.

The foundation to building a successful small business

Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.

Also available with MyLab Entrepreneurship

By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

NOTE: You are purchasing a standalone product; MyLabTM Entrepreneurship does not come packaged with this content. Students, if interested in purchasing this title with MyLab Entrepreneurship, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the loose-leaf version of the text and MyLab Entrepreneurship, search for:

0134890442 / 9780134890449 Entrepreneurship and Small Business Management, Student Value Edition Plus MyLab Entrepreneurship with Pearson eText — Access Card Package, 9/e

Package consists of:

• 0134742400 / 9780134742403 Essentials of Entrepreneurship and Small Business Management, Student Value Edition
• 0134743067 / 9780134743066 MyLab Entrepreneurship with Pearson eText — Access Card — for Essentials of Entrepreneurship and Small Business Management

Product Details

ISBN-13:	9780134742403
Publisher:	Pearson Education
Publication date:	01/05/2018
Edition description:	Student
Pages:	832
Product dimensions:	8.30(w) x 10.70(h) x 1.10(d)

About the Author

About our authors

Norman M. Scarborough is the William Henry Scott III Professor of Entrepreneurship at Presbyterian College, where he has taught since 1979. He is the author of many books and articles. In addition to his track record of publications, Scarborough is recognized as an outstanding teacher, having been named the South Carolina Professor of the Year by the prestigious Council for the Advancement and Support of Education. He has served on the Board of Directors for the United States Association for Small Business and Entrepreneurship (USASBE) and in 2010 was named a USASBE Longenecker Fellow, the organization's highest honor, given to individuals who have made outstanding contributions to the development, furtherance, and benefit of entrepreneurship in their teaching, writing, research, training, and public service. Scarborough is also very active in his local community, donating hundreds of hours each year to nonprofit organizations. In 2005, he was named the Citizen of the Year in his local community. In his spare time, Scarborough enjoys the outdoors, particularly fly fishing and skeet shooting.

Jeffrey R. Cornwall is the Jack C. Massey Chair in Entrepreneurship and Professor of Entrepreneurship at Belmont University in Nashville, Tennessee. He has spent more than 40 years as a serial entrepreneur and teacher of entrepreneurs. In the 1970s, he started several small businesses and was involved in various family ventures. In the late 1980s, following several years in academics, he co founded Atlantic Behavioral Health Systems in Raleigh, NC and spent nearly a decade leading the company as President/CEO. He remains active as an entrepreneur with the digital content venture he co-founded in 2014, Entrepreneurial Mind, LLC. In his academic career, Cornwall has received national awards for his work in curriculum development and teaching. In 2013, the United States Association of Small Business and Entrepreneurship named Cornwall the National Entrepreneurship Educator of the Year. He has authored 9 books and numerous articles on entrepreneurship.

Table of Contents

SECTION 1: THE CHALLENGE OF ENTREPRENEURSHIP

1. The Foundations of Entrepreneurship
2. Ethics and Social Responsibility: Doing the Right Thing
3. Creativity and Innovation: Keys to Entrepreneurial Success

SECTION 2: THE ENTREPRENEURIAL JOURNEY BEGINS

1. Conducting a Feasibility Analysis and Designing a Business Model
2. Crafting a Business Plan and Building a Solid Strategic Plan
3. Forms of Business Ownership
4. Buying an Existing Business
5. Franchising and the Entrepreneur

SECTION 3: LAUNCHING THE BUSINESS

1. Building a Powerful Bootstrap Marketing Plan
2. E-Commerce and the Entrepreneur
3. Pricing and Credit Strategies
4. Creating a Successful Financial Plan
5. Managing Cash Flow
6. Choosing the Right Location and Layout

SECTION 4: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS

1. Sources of Financing: Equity and Debt
2. Global Aspects of Entrepreneurship
3. Building a New Venture Team and Planning for the Next Generation

• Appendix: The Daily Perc Business Plan
• Cases