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Essentials of Entrepreneurship and Small Business Management / Edition 3
     

Essentials of Entrepreneurship and Small Business Management / Edition 3

by Thomas P. Zimmerer, Norman M. Scarborough
 

ISBN-10: 0130172804

ISBN-13: 9780130172808

Pub. Date: 06/08/2001

Publisher: Pearson Education

This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan,

Overview

This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.

Product Details

ISBN-13:
9780130172808
Publisher:
Pearson Education
Publication date:
06/08/2001
Edition description:
Older Edition
Pages:
624
Product dimensions:
8.00(w) x 9.80(h) x 0.90(d)

Table of Contents

Section I.  The Challenge of Entrepreneurship 

1.   The Foundations of Entrepreneurship

2.   Inside the Entrepreneurial Mind: From Ideas to Reality

 

Section II.  Building the Business Plan: Beginning Considerations

3.   Designing a Competitive Business Model and Building a Solid Strategic Plan

4.   Conducting a Feasibility Analysis and Crafting a Winning Business Plan

5.   Forms of Business Ownership

6.   Franchising and the Entrepreneur

7.   Buying an Existing Business 

 

Section III.  Building the Business Plan: Marketing and Financial Considerations

8.   Building a Powerful Marketing Plan

9.   E-Commerce and the Entrepreneur                                                                

10.       Pricing Strategies

11.       Creating a Successful Financial Plan 

12.       Managing Cash Flow

 

Section IV.  Putting the Business Plan to Work: Sources of Funds

13.       Sources of Financing: Debt and Equity

14.       Choosing the Right Location

15.       Global Aspects of Entrepreneurship

16.       Building a New Venture Team and Planning for the Next Generation

 

Appendix: Sample Business Plan

 

Brief Cases

 

End Notes

 

Index

 

 

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