Essentials of Entrepreneurship and Small Business Management / Edition 4

Essentials of Entrepreneurship and Small Business Management / Edition 4

by Thomas W. Zimmerer, Norman M. Scarborough
     
 

ISBN-10: 0131440292

ISBN-13: 9780131440296

Pub. Date: 02/24/2004

Publisher: Prentice Hall

Concise, Contemporary, and Practical The ideal tool for the next generation of entrepreneurs!

A time-tested book that todays students need to master the most essential and critical issues involved in starting and managing a successful new business venture.

Take a look!

  • New Sections on

Overview

Concise, Contemporary, and Practical The ideal tool for the next generation of entrepreneurs!

A time-tested book that todays students need to master the most essential and critical issues involved in starting and managing a successful new business venture.

Take a look!

  • New Sections on "Building a Business Plan," and "Putting the Business Plan to Work."
  • Sample business plan for Sluggers, an indoor pitching/batting cage, included both in the text and on the Web site.
  • A dedicated Web site at includes numerous links to relevant small business sites, complete chapter summaries with quizzes, and other valuable teaching and learning resources.

Product Details

ISBN-13:
9780131440296
Publisher:
Prentice Hall
Publication date:
02/24/2004
Pages:
550
Product dimensions:
8.48(w) x 11.34(h) x 0.89(d)

Table of Contents

I. THE CHALLENGE OF ENTREPRENEURSHIP.

 1. The Foundations of Entrepreneurship.

 2. Inside the Entrepreneurial Mind: From Ideas to Reality.

II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.

 3. Strategic Management and the Entrepreneur.

 4. Forms of Ownership and Franchising.

 5. Buying an Existing Business.

III. BUILDING THE BUSINESS PLAN: MARKETING CONSIDERATIONS.

 6. Building a Marketing Plan.

 7. E-Commerce and the Entrepreneur.

 8. Advertising and Pricing for Profit.

IV. BUILDING THE BUSINESS PLAN: FINANCIAL CONSIDERATIONS.

 9. Managing Cash Flow.

10. Creating a Successful Financial Plan.

11. Crafting a Winning Business Plan.

IV. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE.

11. Sources of Financing: Equity and Debt.

12. Choosing a Location and Layout.

13. Global Aspects of Entrepreneurship.

14. Building and Leading a Successful Team.

Endnotes.

Index.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >