Essentials of Health Care Marketing / Edition 1

Essentials of Health Care Marketing / Edition 1

by Eric N. Berkowitz
     
 

ISBN-10: 0834206870

ISBN-13: 9780834206878

Pub. Date: 11/01/1995

Publisher: Jones & Bartlett Learning, LLC

A complete curriculum of marketing management tools and techniques, ideal for graduate, and upper level graduate courses, is contained in this text. Filled with examples from a wide array of health care providers, health systems, HMOs, physician—hospital organizations, and more, the chapters cover market research, strategy, and the strategic marketing process.

Overview

A complete curriculum of marketing management tools and techniques, ideal for graduate, and upper level graduate courses, is contained in this text. Filled with examples from a wide array of health care providers, health systems, HMOs, physician—hospital organizations, and more, the chapters cover market research, strategy, and the strategic marketing process. Each chapter also includes study questions, objectives, and charts. Instructor's manual available.

Product Details

ISBN-13:
9780834206878
Publisher:
Jones & Bartlett Learning, LLC
Publication date:
11/01/1995
Pages:
409
Product dimensions:
6.25(w) x 9.31(h) x 1.03(d)

Related Subjects

Table of Contents

Contents: Introduction * The Environment * Buyer Behavior * Marketing Research * Market Segmentation *The Marketing Mix * Product * Price * Distribution * Promotion * Advertising * Personal Selling * The Strategic Marketing Process * Issues in Marketing Management

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