Essentials of Intellectual Property: Law, Economics, and Strategy / Edition 2

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The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property.

  • Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works
  • Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence
  • Offers an introduction to IP licensing and enforcement
  • Now features discussion of critical precedent-setting recent IP cases and proposed patent reform

Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.

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Product Details

  • ISBN-13: 9780470888506
  • Publisher: Wiley
  • Publication date: 3/8/2011
  • Series: Wiley Desktop Editions Series, #60
  • Edition number: 2
  • Pages: 320
  • Sales rank: 588,043
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.90 (d)

Meet the Author

Alexander I. Poltorak is the founder, Chairman, and CEO ofGeneral Patent Corporation (GPC), an intellectual property (IP)firm focusing on intellectual property strategy and valuation, IPlicensing, and enforcement.

Paul J. Lerner is the Senior Vice President and GeneralCounsel of General Patent Corporation (GPC). He coauthoredEssentials of Licensing Intellectual Property, as well as articlesin Intellectual Property Worldwide, Patent Strategy &Management, and Managing Intellectual Property.

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Table of Contents

Foreword to the Second Edition.

Foreword to the First Edition.


Author's Note.


About the Authors.

Introduction: Setting the Stage.

1 The Big Three: Patents, Trademarks, and Copyrights.

2 The Supporting Players: Other Types of IP Trade Secrets andKnow-How, Mask Works, and Non-Competition and Non-DisclosureAgreements.

3 Protecting the Fruits of Your Research andDevelopment. 

4 Know What You Have (IP Audit) and What the Other Guy Has(Competitive Intelligence).

5 What Is It Worth? Putting a Value on IntellectualProperty.

6 Make More Money by Sharing (Licensing).

7 Corporate Officers and Directors Beware — You Can BeLiable for Mismanaging Intellectual Property.

8 Enforcing Your Rights.

9 The Fundamental Things Apply, As Time Goes By —Intellectual Property in Cyberspace.

10 The Patent Portfolio and Its Effect on Stock Price.

11 How the Courts Have Changed the Patent Law.

12 Patent Reform.


Appendix A: Trademark and Service Mark Application.

Appendix B: Copyright Application.

Appendix C: Confidentiality and Nondisclosure Agreement.

Appendix D: Invention Assignment Form.

Appendix E: Basic IP Audit Questionnaire.

Appendix F: Patent Valuation.

Appendix G: Invention Disclosure Form.

Appendix H: License Agreements.


Further Reading.


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