Essentials of Intellectual Property: Law, Economics, and Strategy / Edition 2

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Overview

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in intellectual property.
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Product Details

  • ISBN-13: 9780470888506
  • Publisher: Wiley
  • Publication date: 3/8/2011
  • Series: Wiley Desktop Editions Series , #60
  • Edition number: 2
  • Pages: 292
  • Sales rank: 978,432
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.90 (d)

Table of Contents

Foreword ix
Introduction: Setting the Stage xxi
1 The Big Three: Patents, Trademarks, and Copyrights 1
2 The Supporting Players: Other Types of IP 37
3 Protecting the Fruits of Your R&D 51
4 Know What You Have (IP Audit) and What the Other Guy Has (Competitive Intelligence) 59
5 What Is It Worth--Putting a Value on Intellectual Property 75
6 Make More Money by Sharing (Licensing) 89
7 Officers and Directors Beware--You Can Be Liable for Mismanaging Intellectual Property 99
8 Enforcing Your Rights 111
9 Intellectual Property in Cyberspace 173
10 The Patent Portfolio and Its Effect on Stock Price 187
A Trademark and Service Mark Application 193
B Copyright Application 201
C Confidentiality and Nondisclosure Agreement 205
D Invention Assignment Form 207
E Basic IP Audit Questionnaire 211
F Patent Valuation 213
G Invention Disclosure Form 237
H License Agreements 239
Bibliography 253
Further Reading 255
Index 257
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