Essentials of Marketing / Edition 6

Essentials of Marketing / Edition 6

by Don R. Hansen, Maryanne M. Mowen, Charles W. Lamb, Joseph F. Hair
     
 

ISBN-10: 0534558534

ISBN-13: 9780534558536

Pub. Date: 01/01/2005

Publisher: Cengage Learning

Prepare your students to perform at their best with the latest streamlined and reorganized edition of this innovative managerial accounting text. Hansen/Mowen's MANAGERIAL ACCOUNTING, 8E reflects the latest developments in managerial accounting today with a strong decision-making approach that integrates unmatched coverage of contemporary topics, such as strategic

Overview

Prepare your students to perform at their best with the latest streamlined and reorganized edition of this innovative managerial accounting text. Hansen/Mowen's MANAGERIAL ACCOUNTING, 8E reflects the latest developments in managerial accounting today with a strong decision-making approach that integrates unmatched coverage of contemporary topics, such as strategic cost analysis, ABC, and quality cost management, with traditional coverage of issues such as job order and process costing. Unique, full chapters on environmental accounting and lean accounting further highlight cutting-edge concepts. A wealth of actual business examples throughout this edition include more service-oriented situations to mirror the shift toward the service industry in the economy today. A new emphasis on ethics prepares students for CPA and CMA exams. You'll find more variety and stronger end-of-chapter problems and exercises that correspond directly to AACSB and CMA standards to ensure student understanding in these important areas. A new, outcomes-driven ThomsonNOW? online teaching and learning system saves you time and offers the ultimate flexibility in planning, managing, and grading your course with personalized learning paths to ensure stronger student performance and ongoing satisfaction with your managerial accounting course.

Product Details

ISBN-13:
9780534558536
Publisher:
Cengage Learning
Publication date:
01/01/2005
Pages:
877
Product dimensions:
3.94(w) x 8.66(h) x (d)

Table of Contents

1: Introduction. PART I: COST ACCUMULATION AND PRODUCT COSTING. 2: Basic Management Accounting Concepts. 3: Activity Cost Behavio. 4: Activity-Based Costing. 5: Job-Order Costing. 6: Process Costing. 7: Assigning Support Costs to Departments and Activities. PART II: PLANNING AND CONTROL. 8: Functional and Activity Based Budgeting. 9: Standard Costing: A Managerial Control Tool. 10: Activity- and Strategic-Based Responsibility Accounting. 11: Quality Costs and Productivity: Measurement, Reporting and Control. 12: Environmental Cost Management. 13: Performance Evaluation in the Decentralized Firm. 14: International Issues in Management Accounting. PART III: MANAGERIAL DECISION-MAKING. 15: Segmented Reporting and Performance Evaluation. 16: CVP Analysis: A Managerial Planning Tool. 17: Tactical Decision-Making. 18: Capital Investment Decisions. 19: Inventory Management.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >