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Essentials of Marketing Principles
     

Essentials of Marketing Principles

by James E. Finch
 

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REA’s Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting

Overview


REA’s Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and professionals. Marketing Principles covers the marketing environment, market research, target markets, product planning and management, distribution systems, wholesaling and retailing, promotional strategy, pricing policies and strategies, marketing evaluation and control, marketing applications in special fields.

Product Details

ISBN-13:
9780878916931
Publisher:
Research & Education Association
Publication date:
05/28/1992
Series:
Essentials Study Guides
Edition description:
REVISED
Pages:
80
Product dimensions:
6.66(w) x 8.24(h) x 0.20(d)
Age Range:
16 Years

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