Essentials of Mass Communication Theory / Edition 1

Essentials of Mass Communication Theory / Edition 1

by Arthur Asa Berger
     
 

ISBN-10: 0803973578

ISBN-13: 9780803973572

Pub. Date: 07/05/1995

Publisher: SAGE Publications

This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories

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Overview

This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.

Product Details

ISBN-13:
9780803973572
Publisher:
SAGE Publications
Publication date:
07/05/1995
Edition description:
New Edition
Pages:
224
Product dimensions:
6.00(w) x 9.00(h) x 0.51(d)

Table of Contents

Acknowledgments
1Making Sense of Mass Communication1
2The Artwork (or Text)27
3Media53
4The Audience87
5America/Society117
6The Artist145
Appendix: Combinations: Questions for Discussion and Research165
Glossary170
Suggested Further Reading182
References192
Name Index197
Subject Index200
About the Author207

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