Essentials of MIS / Edition 9by Kenneth Laudon, Jane Laudon
Pub. Date: 01/19/2010
Publisher: Prentice Hall
For undergraduate and graduate MIS courses.
This in-depth look at how today's businesses use information technologies is part of a complete learning package that includes the core text and extensive supplemental online materials. The core text consists of 12 chapters with hands-on projects covering the most essential topics in MIS. An important part of/i>… See more details below
For undergraduate and graduate MIS courses.
This in-depth look at how today's businesses use information technologies is part of a complete learning package that includes the core text and extensive supplemental online materials. The core text consists of 12 chapters with hands-on projects covering the most essential topics in MIS. An important part of the core text is the Video Case Study and Instructional Video Package: 24 video case studies (2 per chapter) plus 16 instructional videos that illustrate business uses of information systems, explain new technologies, and explore concepts. Videos are keyed to the topics of each chapter.
Teaching and Learning Experience
This program will provide a better teaching and learning experience—for you and your students. Here’s how:
- Personalize learning with MyMISLab—the online homework, tutorial, and assessment program that fosters learning within and beyond the classroom.
- Cover the most essential topics in MIS using an integrated framework for describing and analyzing information systems.
- Connect classroom knowledge to everyday life by showing information systems composed of people, organization, and technology elements, reinforced in student projects and case studies.
Note: You are purchasing a standalone product; MyMISLab does not come packaged with this content. If you would like to purchase both the physical text and MyMISLab search for ISBN-10: 013380688X/ISBN-13: 9780133806885. That package includes ISBN-10: 0133576841/ISBN-13: 9780133576849 and ISBN-10: 0133581780/ISBN-13: 9780133581782.
¿MyMISLab is not a self-paced technology and should only be purchased when required by an instructor.
Table of ContentsChapter 1: Business Information Systems in Your Career
Case 1: UPS Global Operations with the DIAD
Case 2: Google Data Center Efficiency Best Practices
Instructional Video 1: Green Energy Efficiency in a Data Center Using Tivoli Architecture (IBM)
Instructional Video 2: Tour IBM’s Raleigh Data Center
Chapter 2: Global E-business and Collaboration
Case 1: Walmart’s Retail Link Supply Chain
Case 2: Salesforce.com: The Emerging Social Enterprise
Instructional Video 1: US Foodservice Grows Market with Oracle CRM on Demand
Chapter 3: Achieving Competitive Advantage with Information Systems
Case 1: National Basketball Association: Competing on Global Delivery With Akamai OS Streaming
Case 2: IT and Geo-Mapping Help a Small Business Succeed
Case 3: Materials Handling Equipment Corp: Enterprise Systems Drive Corporate Strategy for a Small
Instructional Video 1: SAP BusinessOne ERP: From Orders to Final Delivery and Payment
Chapter 4: Ethical and Social Issues in Information Systems
Case 1: What Net Neutrality Means for You
Case 2: Facebook Privacy
Case 3: Data Mining for Terrorists and Innocents
Instructional Video 1: Viktor Mayer Schönberger on The Right to Be Forgotten
Chapter 5: IT Infrastructure: Hardware and Software
Case 1: ESPN.com: Getting to eXtreme Scale On the Web
Case 2: Salesforce.com: SFA on the iPhone and iPod Touch
Case 3: Hudson’s Bay Company and IBM: Virtual Blade Platform
Instructional Video 1: Google and IBM Produce Cloud Computing
Instructional Video 2: IBM Blue Cloud Is Ready-to-Use Computing
Chapter 6: Foundations of Business Intelligence: Databases and Information Management
Case 1: Dubuque Uses Cloud Computing and Sensors to Build a Smarter City
Case 2: Maruti Suzuki Business Intelligence and Enterprise Databases
Chapter 7: Telecommunications, the Internet, and Wireless Technology
Case 1: Telepresence Moves Out of the Boardroom and Into the FieldChapter 8: Securing Information Systems
Case 2: Virtual Collaboration With Lotus Sametime
Case 1: Stuxnet and Cyberwarfare
Case 2: Cyberespionage: The Chinese Threat
Case 3: IBM Zone Trusted Information Channel (ZTIC)
Instructional Video 1: Sony PlayStation Hacked; Data Stolen from 77 Million Users
Instructional Video 2: Zappos Working to Correct Online Security Breach
Instructional Video 3: Meet the Hackers: Anonymous Statement on Hacking SONY
Chapter 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Case 1: Workday: Enterprise Cloud Software-as-a-Service (SaaS)
Case 2: Evolution Homecare Manages Patients with Microsoft Dynamics CRM
Instructional Video 1: GSMS Protects Products and Patients By Serializing Every Bottle of Drugs
Chapter 10: E-commerce: Digital Markets, Digital Goods
Case 1: Groupon: Deals Galore
Case 2: Etsy: A Marketplace and Community
Case 3: Ford AutoXchange B2B Marketplace
Chapter 11: Improving Decision Making and Managing Knowledge
Case 1: How IBM’s Watson Became a Jeopardy Champion
Case 2: Alfresco: Open Source Document Management and Collaboration
Case 3: FreshDirect Uses Business Intelligence to Manage Its Online Grocery.
Case 4: Business Intelligence Helps the Cincinnati Zoo Work Smarter
Instructional Video 1: Analyzing Big Data: IBM Watson: Watson After Jeopardy
Chapter 12: Building Information Systems and Managing Projects
Case 1: IBM: BPM in a Service-Oriented Architecture
Case 2: IBM Helps the City of Madrid With Real-Time BPM Software
Instructional Video 1: BPM: Business Process Management Customer Story
Instructional Video 2: Workfl ow Management Visualized
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