Essentials of Patents


While there are many books on "how to patent" and patent law, Essentials of Patents delivers practical advice on how to leverage patents as a powerful competitive corporate tool.

This is not your "ordinary patent book". It's emphasis is directed to patent management with the express emphasis of increasing shareholder value, and it's audience, each with its own chapter, includes the CEO / ICO, CFO, CTO, and cross functional managers of HR, Engineering, Manufacturing and IT. ...

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While there are many books on "how to patent" and patent law, Essentials of Patents delivers practical advice on how to leverage patents as a powerful competitive corporate tool.

This is not your "ordinary patent book". It's emphasis is directed to patent management with the express emphasis of increasing shareholder value, and it's audience, each with its own chapter, includes the CEO / ICO, CFO, CTO, and cross functional managers of HR, Engineering, Manufacturing and IT. Essentials of Patents is arguably one of the first works on intellectual property that drives home the importance of patent creation, protection and exploitation throughout the enterprise.

Gibbs and DeMatteis show how patents can enhance competitive intelligence, product development cost reduction, product line expansion, and revenue streams, making this guide a must-have for the savvy manager.

In it, the authors introduce a new management methodology: Patent Quality Management, or "PQM". With public company market values more than 90% attributable to the value of intangible assets and patents, the time has come for all corporate managers, not just R&D and legal counsel, to master intellectual property management in this competitive global market (and shareholders are demanding it).

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What People Are Saying

From the Publisher
"Gibbs and DeMatteis give us a very up-to-date and clear entry point into patent management in the context of the real world of business, including insightful perspectives on finance, banking, taxes, and insurance. Both the generalist and specialist will benefit form learning how to deal with patents in a variety of established business systems."
—Steve Fox, Vice President and Deputy General Counsel for Intellectual Property, Hewlett-Packard Company

"At last, a quality reference text I can heartily recommend to my corporate clients and independent inventors alike. DeMatteis and Gibbs have drawn upon a wealth of experience in pulling together a remarkable book deftly placing invention and the US Patent System in a real-world business context."
—Don Kelly, CEO, Intellectual Asset Management Associates, LLC, and former Director, US Patent and Trademark Office.

"... compelling, 'how-to' manual for generating and fostering a sustainable patent-consciousness in all corporate employees, now a critical task in our knowledge-driven economy. The authors talk directly to each role and suggest what each individual must do to create, grow, and protect shareholder value through the development and exploitation of patents. This is a cornerstone book which will definitely impact the business processes in corporate America."
—Lucy Teixeira Akers, Chairman, PIUG, Inc.—The International Society for Patent Information, and former IP Management Program Team Leader, ExxonMobil Chemical Co.

"It's about time someone wrote a book on managing your patents so you can get real time results! Every start-up company and inventor must read this book if they plan to partner their patented innovations; this book will be one of the first books in our library that we'll recommend to our clients."
—Steve Schneider, Coordinator, Sawyer Center, Redwood Empire SBDC

"Successful companies already have realized the value of patent management ... the remaining companies must learn how to manage their patent rights or become extinct. the authors show how effective Patent Quality Management (PQM) can be mastered by all managers, not just in-house counsel. One of the top five books all intellectual property managers should have on their desk."
—Michael S. Neustel, U.S. Patent Attorney

"Essentials of Patents gives the reader a practical view of the business side of patents. As such it will prove valuable to business professionals as it treats all aspects of maximizing the value of patent property. The book should also provide patent attorneys insight into their customers and their needs. Even wire haired inventors and some bald inventors will find this a useful book."
—James L. Fergason, inventor of the liquid crystal display (LCD), holder of more than 125 patents in 47 countries, and inductee to the National Inventors Hall of Fame

"Patents are becoming a significant contributor to shareholder value. Essentials of Patents presents a solid model for integration of senior managers, who were traditionally considered by corporate engineering and legal staff to be 'patent outsiders', into the Patent Value Equation."
—Vern Norviel, General Counsel, Perlegen Sciences, Inc.

"Every Small Business Development Center, every manufacturing facilitation organization, every inventor's support group, every law office, every college and university needs at least one copy of the Essentials of Patents for client, customer and student use. This clearly written book, by two experienced, successful and articulate inventors will make our jobs easier when we facilitate the patent process. Thanks Gibbs and DeMatteis for another book well done!"
—Mary Wollesen, Director, Sierra College SmallBusiness Development Center

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Product Details

  • ISBN-13: 9780471250500
  • Publisher: Wiley
  • Publication date: 1/6/2003
  • Series: Essentials Series , #22
  • Edition number: 1
  • Pages: 288
  • Product dimensions: 5.94 (w) x 9.17 (h) x 0.74 (d)

Meet the Author

Andy Gibbs is President and CEO of, Inc. He is an inventor with 7 US and foreign patents (awarded and pending) for innovation in sports equipment, medical devices, automotive accessories, electronics & electrical connectors and merchandising aids. Gibbs is also an entrepreneur with more than 20 years experience in product—market development, strategic planning, and general business operations. He is a hands-on inventor/entrepreneur and an executive level strategist. Mr. Gibbs has provided intellectual property assessment, pre-investment analysis, operations and staffing analysis, litigation support and technical evaluations for venture capital firms, operating managers and independent inventors. The breadth of Mr. Gibbs' business experience includes front-line arbitration & litigation in Superior & Federal Courts; expert witness, and business Strategic Alliances or joint marketing development programs (Chrysler, Hertz, Isuzu, Samsonite, US Olympic Ski Team, others); Product Development Clients: ADAC Labs, DAEWOO Corp. (Korea), System Industries, National Semiconductor, Memorex, many others). Mr. Gibbs speaks internationally on intellectual property issues, has appeared on CNN/fn "Entrepreneurs Only" with Donald Van de Mark, has been interviewed on various business, invention and patent-related topics by Wired Magazine, Wall Street Journal, USA Today, the New York Times, San Jose Business Journal, Sacramento's Comstock's, and numerous other regional publications, and has appeared as guest speaker on San Francisco's KGO talk radio.

Sixteen years ago Bob DeMatteis had an idea he wanted to pursue. He pursued that idea, patented it, and today has 20 U.S. Patents and 7 pending. Bob owns 16 of those patents—all of which have been licensed and have made money. You can compare his track record to what is reported by the U.S. Patent Office—that only 3% of patents ever earn money for the inventor! Sales of Bob's inventions exceed $25 million a year and are used by national giants such as Sears, McDonald's, Walgreens, Kroger and Subway. You have most likely used some of Bob's innovations at one time or another, when you carry out merchandise in one of the stores’ printed plastic bags. Bob is one of the original developers of the plastic grocery sack, and is recognized as an innovative leader in the packaging industry. Bob's inventions and patents do not focus on engineering or scientific advances, but on making products "people friendly". His friendly, enthusiastic manner of training gets only rave reviews from participants. Bob is also the author of the bestseller book,From Patent to Profit, published by Penguin Putnam Press. Today, Bob is an internationally known inventor, author, in-demand speaker and a Certified Seminar Leader of the American Seminar Leaders Association. He is also a contributor and speaker on inventing and innovating at numerous colleges and universities plus the SBDC (Small Business Development Centers) and the U.S. Patent and Trademark Office and their many Depository Libraries.

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Table of Contents



1 Patents: High Stakes, High Value, High Liability.

2 Patent Licensing.

3 Patent Strategy.

4 Patent Tactics.

5 Managing Patents in the Marketing Department.

6 Managing Patents in the Engineering Department.

7 Managing Patents in Manufacturing and Operations.

8 Managing Patents in the Finance Department.

9 Managing Patents in the Human Resources Department.

10 Managing Patents in the Information Technology Department.

11 Patent Management and the Corporate/
IP Counsel.

12 Patent Management Paradigm for the CEO/

Index of Organizations.


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