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From the Publisher"Gibbs and DeMatteis give us a very up-to-date and clear entrypoint into patent management in the context of the real world ofbusiness, including insightful perspectives on finance, banking,taxes, and insurance. Both the generalist and specialist willbenefit form learning how to deal with patents in a variety ofestablished business systems."
—Steve Fox, Vice President and Deputy General Counsel forIntellectual Property, Hewlett-Packard Company
"At last, a quality reference text I can heartily recommend tomy corporate clients and independent inventors alike. DeMatteis andGibbs have drawn upon a wealth of experience in pulling together aremarkable book deftly placing invention and the US Patent Systemin a real-world business context."
—Don Kelly, CEO, Intellectual Asset Management Associates, LLC,and former Director, US Patent and Trademark Office.
"... compelling, 'how-to' manual for generating and fostering asustainable patent-consciousness in all corporate employees, now acritical task in our knowledge-driven economy. The authors talkdirectly to each role and suggest what each individual must do tocreate, grow, and protect shareholder value through the developmentand exploitation of patents. This is a cornerstone book which willdefinitely impact the business processes in corporateAmerica."
—Lucy Teixeira Akers, Chairman, PIUG, Inc. TheInternational Society for Patent Information, and former IPManagement Program Team Leader, ExxonMobil Chemical Co.
"It's about time someone wrote a book on managing your patentsso you can get real time results! Every start-up company andinventor must read this book if they plan to partner their patentedinnovations; this book will be one of the first books in ourlibrary that we'll recommend to our clients."
—Steve Schneider, Coordinator, Sawyer Center, Redwood EmpireSBDC
"Successful companies already have realized the value of patentmanagement ... the remaining companies must learn how to managetheir patent rights or become extinct. the authors show howeffective Patent Quality Management (PQM) can be mastered by allmanagers, not just in-house counsel. One of the top five books allintellectual property managers should have on their desk."
—Michael S. Neustel, U.S. Patent Attorney
"Essentials of Patents gives the reader a practical view of thebusiness side of patents. As such it will prove valuable tobusiness professionals as it treats all aspects of maximizing thevalue of patent property. The book should also provide patentattorneys insight into their customers and their needs. Even wirehaired inventors and some bald inventors will find this a usefulbook."
—James L. Fergason, inventor of the liquid crystal display (LCD),holder of more than 125 patents in 47 countries, and inductee tothe National Inventors Hall of Fame
"Patents are becoming a significant contributor to shareholdervalue. Essentials of Patents presents a solid model for integrationof senior managers, who were traditionally considered by corporateengineering and legal staff to be 'patent outsiders', into thePatent Value Equation."
—Vern Norviel, General Counsel, Perlegen Sciences, Inc.
"Every Small Business Development Center, every manufacturingfacilitation organization, every inventor's support group, everylaw office, every college and university needs at least one copy ofthe Essentials of Patents for client, customer and student use.This clearly written book, by two experienced, successful andarticulate inventors will make our jobs easier when we facilitatethe patent process. Thanks Gibbs and DeMatteis for another bookwell done!"
—Mary Wollesen, Director, Sierra College Small BusinessDevelopment Center