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The Essentials of Small Business Management
     

The Essentials of Small Business Management

by Thomas W. Zimmerer, Norman M. Scarborough, Norman M. Scarborough
 
A streamlined version of the authors' best-selling Effective Small Business Management 5/E, this 15- chapter self-contained book offers complete coverage of the essential topics in small business management and entrepreneurship.

The book offers an abundance of real-world examples, and practical hands-on exercises and activities. It also provides a no-nonsense

Overview

A streamlined version of the authors' best-selling Effective Small Business Management 5/E, this 15- chapter self-contained book offers complete coverage of the essential topics in small business management and entrepreneurship.

The book offers an abundance of real-world examples, and practical hands-on exercises and activities. It also provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launching, and managing a successful small business.

Product Details

ISBN-13:
9780024317506
Publisher:
Prentice Hall Professional Technical Reference
Publication date:
11/01/1993
Edition description:
Older Edition
Pages:
523

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