The Essentials of Small Business Managementby Thomas W. Zimmerer, Norman M. Scarborough, Norman M. Scarborough
The book offers an abundance of real-world examples, and practical hands-on exercises and activities. It also provides a no-nonsense
A streamlined version of the authors' best-selling Effective Small Business Management 5/E, this 15- chapter self-contained book offers complete coverage of the essential topics in small business management and entrepreneurship.
The book offers an abundance of real-world examples, and practical hands-on exercises and activities. It also provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launching, and managing a successful small business.
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