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Daniel Druckman, George Mason University and the University of Queensland, Australia
“Clearly written, well-thought out and logically organized, the book is an ideal text for all undergraduate courses. … I particularly like the book’s thoughtful discussion of the quantitative/qualitative debate. The authors are even-handed about the strengths and weaknesses of the methods, noting that each is appropriate some of the time, neither is appropriate all of the time and the best empirical research often combines the approaches. … Finally, the application problems at the end of each chapter are so well thought out that a faculty member need not spend hours developing the basic homework assignments and can focus on designing appropriate research project for the students.”
Helen Roland, University of California, USA
Essentials of Social Research is an introductory text designed to provide straightforward, clear answers to the key questions students have about research methods. Written for those with no prior background in social research methodology, it covers the fundamentals of social research, including: types of research, reasoning and data, basic logic of quantitative and qualitative inquiry, major data collection strategies, and the assessment of research findings.
In addition, this handy guide:
Essentials of Social Research is key reading for all undergraduate social scientists undertaking research.
List of Figures, Tables and Boxes vi
1 Foundations 1
2 The discourse of science 31
3 Basic logic of quantitative inquiry 59
4 Basic logic of qualitative inquiry 78
5 Collecting the data 103
6 Assessing the findings 147
7 Exercises using research from the published literature 167