Ethics in Marketing: International Cases and Perspectives / Edition 1

by Patrick E. Murphy, Gene R. Laczniak, Andrea Prothero

Overview

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain.

This new edition of Marketing Ethics contains 20 cases that deal with a variety of ethical issues such as sales, sex appeal advertising, counterfeiting, product safety, potential bribery and channel conflict that companies face across the world. A hallmark of the new edition is the international dimension and high-profile of the case studies present, with Europe, North America, China, India, South America, Coca Cola, Cadbury and Facebook all represented. The two introductory chapters cover initial and advanced perspectives on ethical and socially responsible marketing, to provide students with the necessary theoretical foundation to engage in ethical reasoning. A decision-making model is also present, for use in the case analyses.

This unique textbook provides students with an international understanding of marketing ethics and can be used as core reading or as a supplement.

Product Details

ISBN-13:	9780415783521
Publisher:	Taylor & Francis
Publication date:	03/01/2012
Edition description:	Older Edition
Pages:	192
Product dimensions:	6.80(w) x 9.60(h) x 0.50(d)

About the Author

Patrick E. Murphy is a Professor of Marketing at the University of Notre Dame, USA. His research on marketing ethics has been published in Journal of Marketing, Journal of Business Ethics, Journal of Macromarketing, Journal of Public Policy & Marketing and European Journal of Marketing

Gene R. Laczniak is the Sanders Professor of Business Emeritus at Marquette University, USA. His research and commentary on marketing and society issues has been published in Journal of Public Policy & Marketing, Journal of Business Ethics, Business Ethics Quarterly and the Journal of Macromarketing.

Fiona Harris is a Senior Lecturer in Management in the Department for Strategy and Marketing and Deputy Director of ISM-Open at the Open University, UK.

Table of Contents

1. Perspectives for Ethical and Socially Responsible Marketing Decisions 2. Advanced Perspectives for Ethical and Socially Responsible Marketing Decisions 3. Decision Model, Sample Case (L’Oreal), Analysis and the Rest of the Story Part I: Short Cases 4. Going Along to Get Along 5. Hunky Dory 6. Tracking down Counterfeits on eBay: Whose Responsibility is it? 7. Casas Bahia 8. Toys from China and the new Yum Burger Kids’ Meal 9. Koodo in the Canadian Cell Phone Market 10. PETA 11. Drug Testing in India 12. Tough Decisions: Something to Snack on 13. Honest Tea and Coke: An Unlikely Couple Part II: Long Cases 14. Another Day in Paradise? 15. Montenegro Electronics, Ltd. 16. Arctic Desert 17. Superior Services: Should Short Skirts Sell Software? 18. Facebook 19. Auchan (France) 20. A Young Pharmacist’s Dilemma 21. TOMS: One for One Movement 22. Cadbury’s Chocolate Bars: Not such a Sweet Smell of Success? 23. Caterpillar, Inc.