The EU Through the Eyes of Asia, Volume II: New Cases, New Findings

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More About This Textbook


Asia and Europe have become increasingly interconnected over the last decades, this growth in mutual interest is due largely to their economic, political, cultural, and historical ties to one another. Due to the deepening relations of the two regions, it seems natural to ask, "How is the European Union perceived in Asia?" This question has become very relevant to Asia-Europe relations, especially as the EU is usually the most significant economic partner for many Asian countries, while increasingly emerging as a prominent political and security dialogue partner for the region. This second volume offers new and reliable knowledge about the perception of the EU in Asia.

In 2006, the Asia-Europe Foundation and National Centre for Research on Europe (University of Canterbury) created the European Studies in Asia (ESiA) Network and initiated the "EU through the Eyes of Asia" survey. This unprecedented comparative study looks at the attitudes and citizens' perceptions of the EU in Asia, and, by 2009, has been undertaken in 12 research sites throughout Asia. In each locality, the project systematically assessed daily representations of the EU in reputable local news media, as well as the EU's imagery among the general public and the EU's vision among the national stakeholders and opinion leaders.

Presenting the findings of this project, this book provides a systematic and detailed empirical insight into EU visibility in the public discourses of three Southeast Asian countries-Indonesia, Vietnam and the Philippines-the so-called "VIP". The data and analyses in this work cover 2008 and the first half of 2009. The volume also compares the findings with those from the first stage of theproject conducted in China, Japan, South Korea, Singapore and Thailand in 2006 (published in the first volume in 2007). Volumes 1 & 2 of EU through the Eyes of Asia are Indispensable to policymakers and opinion leaders in the Asian and European milieux, putting forward vital recommendations to the EU, Asian governments, the media and other actors in managing relations between the two regions.

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Product Details

  • ISBN-13: 9789814289818
  • Publisher: World Scientific Publishing Company, Incorporated
  • Publication date: 10/28/2009
  • Pages: 284
  • Product dimensions: 6.20 (w) x 9.00 (h) x 1.00 (d)

Table of Contents

Message from the Asia-Europe Foundation v

Foreword vii

Introduction: Asia's Visions of the European Union: Introducing the Volume Martin Holland Natalia Cbaban Peter Ryan 1

Chapter 1 Orientalism Reversed: Images and Perceptions of the EU in the Philippines Alma Maria O. Salvador Leslie V. Advincula-Lopez Manuel Enverga 19

Chapter 2 Images and Perceptions of the EU in Vietnam: Media, Elite and Public Opinion Perspectives Pham Quang Minh Bui Hai Dang Tran Bach Hieu 53

Chapter 3 EU Images in Indonesia CPF Luhulima Edward ML Panjaitan Anika Widiana 93

Chapter 4 Assuming Superpower Status? Evolving Asian Perceptions of the EU as a Political and Economic Actor Martin Holland 125

Chapter 5 'Soft Power' and a 'Human Face': Images of the EU as a Social, Environmental and Developmental Actor in the Asian Media and Public Discourses Natalia Chaban 159

Chapter 6 ASEM under the Radar: Media Portrayals of Asia-Europe Meeting in Asia Suet Ti Lai Natalia Chaban 217

Chapter 7 Policy Recommendations and ESiA Peter Ryan 247

About the Contributors 259

About the Partners 267

About the ESiA Network 271

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