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European Airport Retailing: Growth Strategies for the New Millennium
     

European Airport Retailing: Growth Strategies for the New Millennium

by P. Freathy, F. O'Connell
 

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The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities. With this trend set to continue, retailing will increasingly represent an important aspect of future airport

Overview

The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities. With this trend set to continue, retailing will increasingly represent an important aspect of future airport development. In European Airport Retailing the authors set out to examine the contemporary and future developments in airport retailing, both from a strategic and operational perspective. Including coverage of both tax free and duty paid retailing, the book looks at such issues as retail marketing; location and design; supply chain relationships and human resource issues.

Editorial Reviews

From the Publisher

'This book represents the first comprehensive overview of our dynamic and expanding industry. It provides both a strategic and operational perspective and should be read by anyone interested in the future of airport retailing.' - Harry Diehl, Managing Director, Gebr. Heinemann

'This book provides esssential reading for anyone interested in airport retailing.' - Martin Moodie, Editor in Chief, Duty Free News International

'Co-operation between industry and academia is all too far and few between. The contribution made by these two authors to an understanding of airport retailing, demonstrates how effective such co-operation can be.' - Philippe G.E.Hamon, Director General, ACI Europe, Brussels

Product Details

ISBN-13:
9780333690840
Publisher:
Palgrave Macmillan UK
Publication date:
07/13/1998
Edition description:
1998
Pages:
211
Product dimensions:
5.51(w) x 8.50(h) x (d)

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