European Business

European Business

by Debra Johnson, Turner
     
 

View All Available Formats & Editions

Written in a lively and accessible style with illustrative case studies throughout, this book reflects the key issues that the reader should be aware of when seeking employment in the European commercial arena. Johnson and Turner examine the increasing impact of the European Union on the European business environment, addressing the core challenges facing businesses… See more details below

Overview

Written in a lively and accessible style with illustrative case studies throughout, this book reflects the key issues that the reader should be aware of when seeking employment in the European commercial arena. Johnson and Turner examine the increasing impact of the European Union on the European business environment, addressing the core challenges facing businesses in the formative years of the new century. By focusing on the links between the processes of globalization and regional economic regeneration, the authors offer a unique insight into European policy from a change perspective.

Product Details

ISBN-13:
9780203696927
Publisher:
Taylor & Francis, Inc.
Publication date:
10/11/2006
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
480
File size:
3 MB

Meet the Author

Debra Johnson is Lecturer in European and International Business in the Marketing and Business Strategy department at the University of Hull, UK

Colin Turner is Head of the Department of Business at the School of Management and Languages at Heriot Watt University, UK

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >