European Business / Edition 3


Written in a lively and accessible style with illustrative case studies throughout, this book reflects the key issues that the reader should be aware of when seeking employment in the European commercial arena. Johnson and Turner examine the increasing impact of the European Union on the European business environment, addressing the core challenges facing businesses in the formative years of the new century. By focusing on the links between the processes of globalization and regional economic regeneration, the authors offer a unique insight into European policy from a change perspective.
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Product Details

  • ISBN-13: 9780415617161
  • Publisher: Taylor & Francis
  • Publication date: 9/22/2015
  • Edition description: Revised
  • Edition number: 3
  • Pages: 480

Meet the Author

Debra Johnson is Lecturer in European and International Business in the Marketing and Business Strategy department at the University of Hull, UK

Colin Turner is Head of the Department of Business at the School of Management and Languages at Heriot Watt University, UK

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Table of Contents

List of illustrations     xi
Preface     xvii
Abbreviations     xxi
europe - The National, Regional and Global Dimensions     1
A Portrait of Europe: Challenge and Change     3
Portrait of Europe     4
European social models     11
Europe's competitiveness problem     14
Internal change and the Lisbon Strategy     18
The Integration Imperative: Theory and Practice     24
What is economic integration?     25
Emergence of the EEC     30
The Treaty of Rome to the first enlargement     33
Political stagnation and economic sclerosis     34
Renewed vitality: from the Single European Act to the Treaty on European Union     34
The Maastricht backlash to Amsterdam     38
Institutions of the European Union     45
The business environment and European integration     54
European Business in a Global Context     58
The form and nature of globalisation     58
Economic integration and the international business environment     61
The European economy: comparative performance     63
The global presence and role of European business     69
Corporate-driven change inEuropean business     73
European business and the threat of economic nationalism     76
Conclusions     78
Market Integration     81
The Single European Market: The Bedrock of European Integration     83
European business and the single market     84
The initial SEM programme: intentions and objectives     85
The commercial effects of the initial SEM programme     87
The opinion of business     91
The effect on consumers     91
Developing the SEM: towards a new strategy     92
Progress towards the completion of the SEM     94
The external dimension of the SEM     98
Conclusion     101
European Competition Policy: The Guardian of Integrated Markets     103
The basis and form of competition policy     104
The core features of EU competition policy     105
Reform of competition policy     107
New themes in competition policy     109
The international dimension of EU competition policy     113
Conclusion     121
European Industrial Policy: Meeting the Challenges of International Competitiveness     124
The changing nature of European industry     124
The nature of industrial policy and international competitiveness     127
The evolving supranational policy: themes and issues     131
Towards an integrated approach to industrial policy     134
Sectoral issues in international competitiveness     138
Conclusion     142
Developing Small Businesses and Entrepreneurship Within Europe     145
The role of SMEs in the modern economy     146
Creating a more entrepreneurial culture within Europe     149
The emerging challenges for Europe's SMEs: the internationalisation of markets     151
The evolution of Europe's enterprise policy     155
Conclusions     160
Economic and Monetary Union: An Unfinished Project     162
What is EMU?     163
The road to EMU     165
Benefits and risks of EMU     169
The early years of EMU and looming challenges     172
Outlook     184
Trans-European Networks: Building an Infrastructure for Europe     188
The commercial importance of network infrastructure     189
The emergence of Tens     192
The network sectors: generic themes and policies     194
The financing of Tens     197
The role of the EU      198
Further issues in the development of Tens     202
The expanding dimensions of Tens     203
Progress towards Tens     205
Conclusion     206
Inputs and Factors of Production     209
Transport Policy: Towards Efficient and Effective Mobility     211
The importance of transport to European business     212
Long-term European transport trends     213
Evolution of the Common Transport Policy     215
Developing the CTP: the case of road haulage     219
Developing the CTP: the case of airlines     221
Developing the CTP: the case of rail     230
Conclusion: the future of the CTP     231
Energy Policy: Developing Competitive, Clean and Secure Energy Supplies     234
Background to EU energy policy     235
Continuity of EU energy policy     236
The competition pillar     239
The environmental pillar     249
The security of supply pillar (the international dimension)     250
Corporate responses to EU energy policy     254
Meeting the Challenges of the European Information Economy     262
The information revolution and international competitiveness     263
Progress towards the information society     266
The European information society: generic themes and strategy     273
Challenges to the creation of the European information society     277
Conclusion     281
European Labour Markets: The Search for Flexibility     284
Trends in EU labour markets     285
Labour market flexibility     290
Evolution of EU labour market policy     293
Amsterdam and beyond     302
Labour mobility     306
Conclusion     308
Environment Policy: Green Light for Competitiveness     311
European business and the environment     312
The rise of ecological modernisation     316
Evolution of EU environment policy     321
The expanding range of European environmental policy     324
The international dimension of environmental policy     334
Europe and the Consumer: Taking the European Consumer into Account     338
The importance of consumers     339
The emergence of EU consumer policy     341
The strategy for consumers     343
Consumers and the euro     345
The European Food Safety Agency     346
EU consumer protection legislation     351
The Internet and consumer protection     352
Financial services     354
Conclusion     355
Europe and the Rest of the World     357
Central and Eastern Europe: Response to a New Business Environment     359
The legacy of the past     360
Rapprochement between East and West Europe     361
What does an enlarged Europe mean?     366
The future     386
European Business in a Global Context: The Developed World     390
Europe and the triad     390
The EU, the WTO and the Common Commercial Policy     392
The challenge of intra-industry trade     393
The EU and trade with the triad     395
Conclusion     406
Europe and Emerging Economies: Opportunity or Threat?     408
China     409
Russia     421
India     427
Index     434
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