European Casebook Entrepreneurship and New Venturesby David Molian, Benoit Leleux
Presents real case studies of European entrepreneurship at all stages, from planning and conception, to startup, to formalization of a management structure, to valuation and sale.Through real-world case studies, this book first explains how individuals are influenced to become entrepreneurs. It shows how they identify opportunities and acquire the resources needed to take advantage of these opportunities. It then reviews the process of bringing a new business to the marketplace, questions of entry into new markets, and the complications of managing high technology and technology transfer. Shows how startups move towards a more formalized management structure, and define new opportunities for growth. Shows how entrepreneurs evaluate the worth of their businesses and decide whether to sell.Undergraduate and MBA courses in entrepreneurship and new venture creation and development.
Most Helpful Customer Reviews
See all customer reviews