European Casebook on Business Alliances

Overview

This collection contains 19 case studies of European Union level business alliances. They provide a wealth of comprehensive, up-to-date material, and challenge some of the recent orthodoxies about effective forms of EU collective action involving business interests. Cases focus on business alliances for the purpose of achieving corporate political ends, such as interest representation and lobbying, influencing (and collecting information on) European public affairs, and the regulation and promotion of industrial ...
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Overview

This collection contains 19 case studies of European Union level business alliances. They provide a wealth of comprehensive, up-to-date material, and challenge some of the recent orthodoxies about effective forms of EU collective action involving business interests. Cases focus on business alliances for the purpose of achieving corporate political ends, such as interest representation and lobbying, influencing (and collecting information on) European public affairs, and the regulation and promotion of industrial policy. The case studies are drawn from manufacturing, high technology, utilities and service business domains and from different national cultures (including the USA and Japan), territories, sizes, and organizational levels. In addition to managers, this book will be invaluable to students of European public policy, European business and European studies.
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Product Details

  • ISBN-13: 9780133380392
  • Publisher: Prentice Hall Professional Technical Reference
  • Publication date: 5/28/1995
  • Series: The European Casebook Series on Management
  • Pages: 336
  • Product dimensions: 7.78 (w) x 9.25 (h) x 0.75 (d)

Table of Contents

Exhibits
About the Authors
Series Editorial
Foreword
Acknowledgements
Abbreviations
Introduction 1
1 Business Alliances in the Information Technology Sector 23
2 The Pharmaceutical Industry: A European Business Alliance that Works 38
3 Public Policies and Private Interests: The Role of Business Interests in Determining Europe's Future Television System 49
4 Political Organization in the European Aerospace Industry: The Case of Airbus Industrie 62
5 European Bioindustry 75
6 The Cement Industry 89
7 European Banking and Insurance: Business Alliances and Corporate Strategies 101
8 The Representation of Retailing in Europe 114
9 Tourism: How Well Served, and Organized, is 'the World's Largest Industry' in Europe? 128
10 Euro Awakenings: Water Supply Representation in Europe 143
11 Lobbying the European Union in the Textiles Industry 159
12 Automobiles: Dynamic Organization in Turbulent Times? 172
13 European Actions of Organized Shipping: Global and National Constraints 184
14 The American Organization of Firms 197
15 Mastering the System: How Disparities within the European Union Contribute to Japan's Lobbying Success 208
16 The European Round Table of Industrialists: The Strategic Player in European Affairs 225
17 Relevance of Size and Territory for the Organization of Business Interests in Europe 237
18 Constructing Political Unity by Combining Organizations: UNICE as a European Peak Association 259
19 ETUC and Trade Unions in Europe 271
Conclusions 285
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