European Fashion Law: A Practical Guide from Start-up to Global Success, Second Edition

by Rosie Burbidge

Overview

In this significantly updated second edition of European Fashion Law, Rosie Burbidge explores the fundamental legal issues that fashion businesses should be aware of in order to thrive in the modern marketplace. Using a logical and easy-to-follow structure, Burbidge outlines the lifecycle of a brand and highlights relevant legal considerations at each stage of the development of the business, from registering initial designs to achieving global expansion.

Key Features:

• New chapters on digital fashion and circular fashion
• Concise overview of relevant EU legislation and case law as it applies in practice
• Fully revised discussion in the context of Brexit and how this affects the dynamics between Europe and the UK
• First-hand practical guidance and advice on commercial issues, including how to avoid costly legal disputes and how to combat counterfeits

Accessible and informative, this book is essential reading for those running a fashion business and their in-house legal teams. For lawyers in practice, the book is an invaluable point of reference when advising fashion and retail clients. The book is also a key resource for students of fashion, design, retail, commercial law and intellectual property.

https://www.europeanfashionlaw.com/about-the-book

Product Details

ISBN-13:	9781035315406
Publisher:	Edward Elgar Publishing
Publication date:	09/10/2025
Series:	Elgar Practical Guides
Pages:	570
Product dimensions:	5.38(w) x 8.50(h) x (d)

About the Author

Rosie Burbidge, Partner, Howard Kennedy LLP, London, UK

Table of Contents

Contents
Preface xxx
PART I GETTING STARTED
Introduction to Part I
1 What is fashion law?
2 What is European law?
PART II BEFORE YOU TELL ANYONE ABOUT YOUR
NEW PRODUCT OR IDEA
Introduction to Part II
3 Trade marks and your brand
4 Copyright and your creative works
5 Designs
6 Image rights
7 Other important rights
PART III GETTING YOUR BUSINESS STARTED
Introduction to Part III
8 Before you incorporate your company
9 Before you sign your first contract
10 Before you start working with other people
11 Before signing an agency or distribution agreement
12 Before you post anything online
13 Raiding the fashion archive
14 Before you collect any personal data
15 Before you sign a lease
16 Before your first ad campaign
17 Before launching your e-commerce site
PART IV THE BIG ISSUES
Introduction to Part IV
18 Franchising
19 Resolving disputes
20 If someone copies you
21 If you are sued
22 Combating counterfeits
23 Sustainability and the supply chain
24 Taxation
25 Digital fashion
26 Circular fashion
27 Selling up
28 What’s next?

Editorial Reviews

‘Rosie Burbidge has produced the ultimate guide to navigate the various aspects of laws which apply directly to the fashion industry. Designed to serve actors of the fashion world in their day to day conducting of their business, European Fashion Law provides an essential and practical step by step understanding of the legal pitfalls which can be avoided if you know them. Rosie has relied on her extensive experience as an IP practitioner to offer an accessible and pedagogical tool, managing the incredible feat not only of avoiding jargon but daring to mix in a delightful spoonful of fun and humour to help the medicine go down!’

Olivia Dhordain

‘Fashion is a complex cultural industry and that complexity characterises the field of fashion law. In European Fashion Law, Rosie Burbidge translates that complexity into an accessible and essential volume for all those interested in the field, from experts to those new to the field. Burbidge covers the enormous complexity of fashion law and organises it carefully and methodically, making this work an indispensable resource for all readers. The book is enriched by Burbidge’s own experience and expertise in practice, together with her critical awareness and understanding of the industry itself, and her keen intellectual curiosity in the dynamic relationship between the industry and the legal and regulatory environment for fashion. This brilliant book is now fully updated in its second edition and is an invaluable addition to any library. It is an essential resource reaching across the breadth of the industry, from students to practitioners to brands and beyond.’

Johanna Gibson