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From The CriticsReviewer: Raymond C. Tervo, MD (Gillette Children's Specialty Healthcare )
Description: This book introduces the reader to the logic, theories, and steps used to evaluate health promotional campaigns.
Purpose: The purpose is to provide a guide to the health promotion evaluation process. These are wothy objectives and the book ably meets them.
Audience: It is written for students and researchers in public health, medicine, health promotion, health education, and communication, the social and behavioral sciences, and related disciplines. The author is an authority on the subject and the book builds on his experience in evaluating health communication projects and in teaching evaluation to graduate-level students in public health.
Features: The chapters are divided into three sections. Part I covers health promotion framework and theories, formative research, and process evaluation methods. Part II deals with study designs, the techniques to determine sample selection and size, writing questionnaires, constructing scales, and managing data. Part III uses the author's data to explain by example evaluation methods including basic and advanced statistical analysis. The text, tables, and figures present an approach for interpreting, understanding, organizing, and implementing health program evaluation. The author presents summaries at the end of each chapter that augment the concepts and framework outlined in the narrative. There is an extensive and comprehensive reference list. The tables and figures are pertinent, current, clear and relevant. The illustrations are sufficient and have useful pedagogic value. The index is pertinent and helpful.
Assessment: This is an attractively presented book that is extremely useful for professionals and graduate students doing program evaluation. I have not seen another book like this one that so successfully integrates content and experience. The author has assembled a book that is necessary and essential reading for all those involved in program evaluation.