Evaluating Health Promotion Programs / Edition 1

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This is a comprehensive guide to the frameworks, theories, and methods used to evaluate health promotion programs. The book builds on the author's experience in evaluating health communication projects in the US and developing countries and in teaching evaluation to graduate-level students in public health. It will be useful both to students and to researchers and practitioners involved in all types of evaluation activities. The chapters are divided into three sections. Part I covers health promotion frameworks and theories, formative research, and process evaluation methods. Part II deals with study designs, the techniques to determine sample selection and size, writing questionnaires, constructing scales, and managing data. Part III uses data from a national campaign to illustrate methods for impact evaluation including basic and advanced statistical analysis. This text provides the tools needed to understand how and why evaluations are conducted, and it will serve as a reference for evaluators. It covers every aspect of the research and evaluation activities needed to assess a health promotion program.

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Editorial Reviews

Doody's Review Service
Reviewer: Raymond C. Tervo, MD (Gillette Children's Specialty Healthcare )
Description: This book introduces the reader to the logic, theories, and steps used to evaluate health promotional campaigns.
Purpose: The purpose is to provide a guide to the health promotion evaluation process. These are wothy objectives and the book ably meets them.
Audience: It is written for students and researchers in public health, medicine, health promotion, health education, and communication, the social and behavioral sciences, and related disciplines. The author is an authority on the subject and the book builds on his experience in evaluating health communication projects and in teaching evaluation to graduate-level students in public health.
Features: The chapters are divided into three sections. Part I covers health promotion framework and theories, formative research, and process evaluation methods. Part II deals with study designs, the techniques to determine sample selection and size, writing questionnaires, constructing scales, and managing data. Part III uses the author's data to explain by example evaluation methods including basic and advanced statistical analysis. The text, tables, and figures present an approach for interpreting, understanding, organizing, and implementing health program evaluation. The author presents summaries at the end of each chapter that augment the concepts and framework outlined in the narrative. There is an extensive and comprehensive reference list. The tables and figures are pertinent, current, clear and relevant. The illustrations are sufficient and have useful pedagogic value. The index is pertinent and helpful.
Assessment: This is an attractively presented book that is extremely useful for professionals and graduate students doing program evaluation. I have not seen another book like this one that so successfully integrates content and experience. The author has assembled a book that is necessary and essential reading for all those involved in program evaluation.
From The Critics
From promoting seat belt use to informing on the dangers of cigarette smoking, the use of communication to affect health-related behaviors and values has been a significant part of health improvement programs. Valente (preventive medicine, U. of Southern California School of Medicine) examines the use of evaluation strategies designed to measure the effectiveness of such health promotion programs. Beginning with an examination of behavior theory and the nature of interventions, he moves to discussions of advanced steps such as statistical techniques in meta-analysis and power calculations. Focusing on the logistical and computational steps needed for the conduct of evaluations, he presents a step-by-step approach to each technique. Annotation c. Book News, Inc., Portland, OR

4 Stars! from Doody
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Product Details

  • ISBN-13: 9780195141764
  • Publisher: Oxford University Press
  • Publication date: 2/7/2002
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 328
  • Sales rank: 1,303,021
  • Product dimensions: 9.30 (w) x 6.50 (h) x 1.20 (d)

Table of Contents

1. Frameworks, Models, and Rationales
2. Health Communication Interventions
3. Behavior Change Theory
4. Formative and Qualitative Research
5. Process Evaluation
6. Impact Evaluation Study Design
7. Sampling and Sample Size
8. Data Collection and Management
9. Univariate Analysis and Scale Construction
10. Statistical Analysis
11. Measuring Campaign Exposure
12. Measuring Impact
13. Advanced Designed and Statistical Topics
14. Dissemination of Evaluation Findings
Appendix A: List of Some Potentially Helpful Websites
Appendix B: Bolivia Survey Questionnaire: Bolivia NRHP Evaluation
Appendix C: Draft Informed Consent Statement for Questionnaire
Appendix D: Sample Budget Items for Health Communication Campaign Evaluation Project

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