Evaluating Public and Community Health Programs / Edition 1

Paperback (Print)
Rent from BN.com
(Save 74%)
Est. Return Date: 07/24/2015
Used and New from Other Sellers
Used and New from Other Sellers
from $35.00
Usually ships in 1-2 business days
(Save 56%)
Other sellers (Paperback)
  • All (15) from $35.00   
  • New (9) from $61.32   
  • Used (6) from $35.00   


Evaluating Public and Community Health Programs combines an introduction to public and community health program evaluation with a detailed survey of methods in community assessment, planning, program design, quantitative and qualitative data collection, data analysis, and reporting of findings. The book presents an approach built on the two primary evaluation frameworks that are most common in public and community health: the Donaldson three-step program theory-driven evaluation model and CDC's six-step Framework for Program Evaluation in Public Health. The author emphasizes practical, ongoing evaluation strategies that involve all program stakeholders, not just evaluation experts, and presents a simple and effective standards-based four-step model that will produce rich and useful results. The book's resources (scenarios, worksheets, and guidelines) can be used throughout the planning, implementation, and evaluation process. In addition, each chapter includes a list of learning objectives, key terms, and ideas for review, as well as summaries and discussion questions that can reinforce each chapter's lessons.

Read More Show Less

Product Details

  • ISBN-13: 9780470400876
  • Publisher: Wiley
  • Publication date: 3/8/2010
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 240
  • Sales rank: 279,880
  • Product dimensions: 6.90 (w) x 9.10 (h) x 0.70 (d)

Meet the Author

Muriel J. Harris, PhD, MPH is an assistant professor, University of Louisville, School of Public Health and Information Sciences. Dr. Harris was the 2004 co-recipient of the CDC/ATSDR Honor Award and in 2000 was awarded membership in the national Delta Omega Honorary Society in Public Health. In 2008 she won the Delta Omega Innovative Curriculum award for her program evaluation course.

Read More Show Less

Table of Contents

Figures and Tables vii

Preface xi

The Author xv

1 An Introduction to Public and Community Health Evaluation 1

The Links Among Community Assessment, Program Implementation, and Evaluation 3

Overview of Evaluation 5

Preassessment Evaluations 5

Community-Based Participatory Research 6

The Participatory Model for Evaluation 8

Cultural Considerations in Evaluation 13

2 The Community Assessment: An Overview 19

Theoretical Considerations 22

The Ecological Model 22

Data Collection 25

Process 25

Data Sources 33

Reviewing the Scientific Literature 35

The Report 36

Stakeholders' Participation in Community Assessments 39

3 Developing Initiatives: An Overview 41

The Organization's Mission 43

Planning the Initiative 44

Goals and Objectives 45

The Initiative Activities 52

Using Existing Evidence-Based Programs 54

The Program's Theory of Change 56

The Logic Model Depicting the Theory of Change 56

Criteria for Successful Initiatives 58

4 Planning for Evaluation: Purpose and Processes 61

The Timing of the Evaluation 62

The Purpose of Evaluation 63

Establishing the Contract for Evaluation 65

The Evaluation Team 65

Creating and Maintaining Effective Partnerships 67

Evaluation Standards 68

Managing the Evaluation Process 69

Factors That Influence the Evaluation Process 75

Involving Stakeholders 76

5 Designing the Evaluation: Describing the Program 79

The Context 81

Justifications for the Initiative 83

The Initiative's Goals, Objectives, and Activities 84

The Initiative's Theory of Change and Logic Model 84

6 Designing the Evaluation: Determining the Evaluation Questions and the Evaluation Design 87

Bases for Selecting the Evaluation Questions 89

Approaches to Selecting the Evaluation Questions 92

Types of Evaluations 93

Process Evaluation 94

Outcome Evaluation 97

7 Collecting the Data: Quantitative 107

Choosing a Data-Collection Approach 108

Using Surveys 110

Designing Survey Instruments 116

Pilot Testing 120

Triangulation 121

Institutional Review Boards 122

Stakeholder Involvement 123

8 Analyzing and Interpreting the Data: Quantitative 127

Analyzing and Reporting Quantitative Data 128

Reaching Conclusions 133

Stakeholder Involvement 134

Steps in Quantitative-Data Analysis and Interpretation 134

9 Collecting the Data: Qualitative 137

Qualitative Data 138

Ensuring Validity and Reliability 139

Interview-Format Approaches 140

Document and Record Review 146

Observational Approaches 147

Case Reviews 148

Digital Approaches 148

Geographic Information Systems 150

Training Data Collectors 150

Pilot Testing 151

Managing and Storing Qualitative Data 151

Stakeholder Involvement 151

10 Analyzing and Interpreting the Data: Qualitative 153

Analyzing Qualitative Data 154

Interpreting the Data and Reaching Conclusions 158

The Role of Stakeholders 161

11 Reporting Evaluation Findings 163

The Content of the Report 166

The Timing of the Report 171

The Audience for the Report 171

The Format of the Report 172

12 Case Study 177

The Community Assessment 177

The Intervention 182

Design the Evaluation 186

Collect the Data 195

Analyze and Interpret the Data 200

Report the Results 203

Glossary 205

References 211

Index 215

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)